Category: Insights

Market Basket Analysis
Article, Data Science, Insights

Market Basket Analysis

“IF … THEN …” is a conditional statement that is broadly used in programming languages. We use the same idea in Market Basket Analysis to analyze the purchase behavior and find patterns based on the theory that if you buy a particular group of items, it is more (or less) likely to buy another group […]
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Insights, Market Research, News

Exclusive! GCC Mall Mapping

Numbers tell the truth and, if analyzed correctly, form a fine recipe for growth. Though several research projects have been undertaken in the region’s retail sector, the most unique is all set to be unveiled at arab luxury world – the conference on the business of luxury in the Middle East. The first-in-the-region study, which […]
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Sapience Co-founder
Insights, News

Insights World Speaks to Rabih Soueidi

Insight World speaks to Rabih Soueidi, Managing Partner at Sapience Consultancy, Please tell us about yourself and Sapience Consultancy? I am an enthusiastic data scientist and insights professional passionate about consulting and helping clients solve business and marketing issues. I received an MS degree in applied mathematics from the Lebanese University and started my career as […]
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