Articles & News
September 9, 2024
Navigating Aspirations, Behaviors, and Insurance Needs of Expats in the UAE
In an ever-changing world, the UAE has become a prime destination for expatriates seeking better career opportunities, stability, and quality of life. At Sapience, our latest study uncovers…
July 26, 2024
Exploring the Latest Consumer Trends in the UAE Food Market
Introduction The UAE food market is evolving rapidly, driven by changing consumer preferences and innovative trends. As business owners, marketers, and professionals interested in market research, staying abreast…
June 26, 2024
How FOMO Shapes Consumer Behavior: The Influence of Social Media and Marketing Strategies
FOMO (Fear of Missing Out) is the apprehension that one is missing out on information, experiences, or decisions that could improve one's life.It…
June 23, 2024
The Rise of Super-Apps: Reshaping the UAE’s Digital Landscape
The United Arab Emirates (UAE) has emerged as a prime battleground for the rise of super-apps, transforming how consumers interact with brands and access a wide range of…
May 28, 2024
A Snapshot of the UAE Economy: Stability, Diversification, and Consumer Trends
Overview The United Arab Emirates (UAE) has shown remarkable economic growth and demographic shifts. The country’s macroeconomic indicators, government revenue, expenditure, lending, and dynamic sectors such as tourism…
March 13, 2024
Ramadan Consumer Behavior Insights for 2024
Sapience Market Research delves deep into the consumer psyche during Ramadan, providing businesses with a blueprint to navigate the intricate shifts in consumer behavior during this holy month.…
January 22, 2024
Decoding the Gulf’s Consumer Maze: Navigating Through Tradition, Luxury, and Innovation
In the kaleidoscopic markets of the Gulf, where tradition waltzes with modernity, understanding consumer behavior is akin to uncovering hidden treasures. Each country in this region, from the…
November 1, 2023
The Transformative Power of Ethnography in Market Research
In the ever-evolving market research landscape, understanding consumer behavior is not just a goal; it's the driving force behind successful strategies and decision-making. Over the years, as the…
October 31, 2023
From Deserts to Smart Suburbs: A Historical Look at Dubai’s Retail Transformation
The rising demand for suburban living and consumer insights gathered through our recent research have unveiled a unique demand in Dubai's retail landscape – a craving for suburban…