Articles & News
February 11, 2025
Valentine’s Day in Dubai: Consumer Spending Trends on Flowers, Chocolates, Jewelry, and More
Valentine's Day is one of the biggest consumer spending events in Dubai, creating income for many sectors. This is one of the biggest occasions around the world and…
January 15, 2025
The Impact Of Remote Work On Real Estate Demand: Shifting Preferences In 2025
In the dynamic real estate landscape of the GCC, where urban expansion and innovative developments redefine modern living, shifting work trends are reshaping demand like never before. Remote…
January 14, 2025
The Rise of Experiential Marketing in the UAE: What Consumers Want in 2025
With evolving consumer behavior, marketing is experiencing a drastic shift from traditional marketing practices to more immersive experiences and deeper engagement. Instead of selling just products and services,…
January 13, 2025
The Future of Travel Apps: From Super-Apps to AI Assistants
The travel industry is witnessing a massive transformation due to super-apps and AI-powered assistants that are changing the way consumers plan, book, and experience their journeys. With the…
January 10, 2025
The Impact of 3D Printing on the Future of Clothing Manufacturing
As the UAE rapidly evolves into a tech-driven economy, the fashion industry is experiencing a significant transformation from traditional manufacturing methods to more innovative, technology-driven solutions. In GCC…
November 11, 2024
The Rise of Preventative Healthcare in the GCC: Opportunities for Hospitals and Clinic
In recent years, healthcare has witnessed a significant shift from traditional reactive care to proactive and preventative approaches. Globally, people are increasingly focused on maintaining wellness, mitigating the…
October 30, 2024
Transforming Vision into Value: How Consumer Research Drives Real Estate Success in the GCC
In the fast-evolving real estate market of the GCC, where cities expand rapidly, and ambitious developments define luxury and modernity, developers face a unique challenge. Each project must…
September 26, 2024
UAE-Born Luxury Fashion: How Consumer Insights Shape High-End Style and Buying Behavior
Dubai and the wider UAE have firmly established themselves as global centers of luxury, particularly in the fashion industry. While international brands have long dominated the luxury landscape,…
September 16, 2024
How Market Research Drives Strategic Storytelling for Brand Success
In today’s market, where brands fiercely compete to capture consumer attention and loyalty, strategic storytelling has undeniably become a cornerstone of successful marketing. A brand message without…