Articles & News

October 30, 2024

Building GCC Real Estate Around Consumer Needs

In the ever-evolving real estate landscape of the GCC, where cities grow at enormous speed and ambitious developments emerge as icons of luxury and modernity, developers face a…

September 26, 2024

UAE-Born Luxury Fashion: How Consumer Insights Shape High-End Style and Buying Behavior

Dubai and the wider UAE have firmly established themselves as global centers of luxury, particularly in the fashion industry. While international brands have long dominated the luxury landscape,…

September 16, 2024

How Market Research Drives Strategic Storytelling for Brand Success

In today’s market, where brands fiercely compete to capture consumer attention and loyalty, strategic storytelling has undeniably become a cornerstone of successful marketing. A brand message without…

September 9, 2024

Navigating Aspirations, Behaviors, and Insurance Needs of Expats in the UAE

In an ever-changing world, the UAE has become a prime destination for expatriates seeking better career opportunities, stability, and quality of life. At Sapience, our latest study uncovers…

July 26, 2024

Exploring the Latest Consumer Trends in the UAE Food Market

Introduction The UAE food market is evolving rapidly, driven by changing consumer preferences and innovative trends. As business owners, marketers, and professionals interested in market research, staying abreast…

June 26, 2024

How FOMO Shapes Consumer Behavior: The Influence of Social Media and Marketing Strategies

FOMO (Fear of Missing Out)  is the apprehension that one is missing out on information, experiences, or decisions that could improve one's life.It…

June 23, 2024

The Rise of Super-Apps: Reshaping the UAE’s Digital Landscape

The United Arab Emirates (UAE) has emerged as a prime battleground for the rise of super-apps, transforming how consumers interact with brands and access a wide range of…

May 28, 2024

A Snapshot of the UAE Economy: Stability, Diversification, and Consumer Trends

Overview The United Arab Emirates (UAE) has shown remarkable economic growth and demographic shifts. The country’s macroeconomic indicators, government revenue, expenditure, lending, and dynamic sectors such as tourism…

March 13, 2024

Ramadan Consumer Behavior Insights for 2024

Sapience Market Research delves deep into the consumer psyche during Ramadan, providing businesses with a blueprint to navigate the intricate shifts in consumer behavior during this holy month.…
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