Articles & News

October 17, 2021

How do you find the Best Marketing Diamond from your Lead Generation Activity?

Generating sales leads is like swimming without using your hands or feet; it is tough. Not only do you have to answer the clever buyers but compete with…

September 23, 2021

5 Effective Ideas to Increase Productivity in Call Center

In future, call reporting has become an essential practice for call center in UAE. It helps to evaluate the productivity per call, identify every customer's interaction experience, adherence…

September 16, 2021

5 Steps to Conducting Market Research

With the advancement of new technologies, there's a constant change in business strategies and marketing techniques. Only one thing remains the same, and that is the need for…

August 15, 2021

Best Tips on Market Analysis for Business Owners

Are you a business owner? Do you want to learn the best tips on conducting effective marketing Market Analysis in your industry domain? If yes, let’s hit the…

August 9, 2021

4 Benefits of Hiring a Professional Mystery Shopping Company

A Mystery Shopping Company is pivotal to boosting sales and generating traffic. We believe that customer service excellence and attributes related to staff behavior are the main contributions…

May 9, 2021

How Data Science Help Media Planners Today (TV Interview)

Rabih Soueidi, Co-founder of Sapience Consultancy explains how the improvements in the world of data science has impacted the media planning process.

April 3, 2021

Ad Effectiveness and Price Elasticity Analysis by Example

XYZ is selling a new apple jam in some of its stores for pilot testing. The marketing team of XYZ wants to analyze ad effectiveness by measuring…

September 11, 2020

Modeling the Complexity of Consumer Behavior and Marketing Interventions

With advertising becoming more complex, there is a strong demand for new advanced measurement capable of keeping up. Measurement needs to be flexible enough to model a wide…

September 10, 2019

What it takes to be a Data Scientist?

It is an exciting time to become a data scientist; because data is growing exponentially and is becoming the most significant assets of companies today. Data science is…