Ideas, perspectives and market intelligence.

Over the past few years, GCC women’s sports have moved steadily towards the mainstream, supported by national programmes that have widened access to facilities, clubs and competitions. In…

For automotive brands in the GCC, the customer relationship extends well beyond the moment a vehicle is delivered. Over the following years, owners return to the dealer network…

Buying a high-value electronic device is not a simple decision, even when the price is clear. When a device shows wear or damage, consumers weigh several things before…

Gym member retention is one of the clearest indicators of whether a fitness business is delivering lasting value. New memberships may support short-term growth, but a stable member…

The employee onboarding experience begins well before every form has been signed or every system login has been issued. During the first few weeks, a new employee is working out…

In the GCC, sponsorship has moved beyond the point at which visibility alone was considered enough. Awareness and exposure remain legitimate objectives because they build reach and recognition,…

The beauty retail experience in the GCC has taken on a new shape over recent years, extending well beyond the exchange of product for payment. Consultations, diagnostics, and…

For organisations seeking consumer insights in UAE and wider GCC markets, Arabic is often treated as a convenient dividing line. It is useful for deciding which language to use in…

In the UAE, the reopening of schools each August reshapes the rhythm of family life and the structure of household spending. The transition from summer’s flexibility to the…