Articles & News

June 26, 2024

How FOMO Shapes Consumer Behavior: The Influence of Social Media and Marketing Strategies

FOMO (Fear of Missing Out)  is the apprehension that one is missing out on information, experiences, or decisions that could improve one's life.It…

June 23, 2024

The Rise of Super-Apps: Reshaping the UAE’s Digital Landscape

The United Arab Emirates (UAE) has emerged as a prime battleground for the rise of super-apps, transforming how consumers interact with brands and access a wide range of…

May 28, 2024

A Snapshot of the UAE Economy: Stability, Diversification, and Consumer Trends

Overview The United Arab Emirates (UAE) has shown remarkable economic growth and demographic shifts. The country’s macroeconomic indicators, government revenue, expenditure, lending, and dynamic sectors such as tourism…

March 13, 2024

Ramadan Consumer Behavior Insights for 2024

Sapience Market Research delves deep into the consumer psyche during Ramadan, providing businesses with a blueprint to navigate the intricate shifts in consumer behavior during this holy month.…

January 22, 2024

Decoding the Gulf’s Consumer Maze: Navigating Through Tradition, Luxury, and Innovation

In the kaleidoscopic markets of the Gulf, where tradition waltzes with modernity, understanding consumer behavior is akin to uncovering hidden treasures. Each country in this region, from the…

November 1, 2023

The Transformative Power of Ethnography in Market Research

In the ever-evolving market research landscape, understanding consumer behavior is not just a goal; it's the driving force behind successful strategies and decision-making. Over the years, as the…

October 31, 2023

From Deserts to Smart Suburbs: A Historical Look at Dubai’s Retail Transformation

The rising demand for suburban living and consumer insights gathered through our recent research have unveiled a unique demand in Dubai's retail landscape – a craving for suburban…

October 6, 2023

Insightful Market Research in UAE on Hospital Trends: A Detailed Case Study

Sapience recently embarked on a deep dive into the hospital landscape in the UAE, leveraging robust market research methodologies. By gathering feedback from an impressive 1000 participants, this…

July 24, 2023

Understanding the UAE Market: An Insightful Market Research in Key Sectors

Market research in UAE unveils a highly progressive and diversified economy that has experienced extraordinary growth over recent years. This lucrative business landscape of the United Arab Emirates…
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