Articles & News

May 9, 2021

How Data Science Help Media Planners Today (TV Interview)

Rabih Soueidi, Co-founder of Sapience Consultancy explains how the improvements in the world of data science has impacted the media planning process.

April 3, 2021

Ad Effectiveness and Price Elasticity Analysis by Example

XYZ is selling a new apple jam in some of its stores for pilot testing. The marketing team of XYZ wants to analyze ad effectiveness by measuring…

September 11, 2020

Modeling the Complexity of Consumer Behavior and Marketing Interventions

With advertising becoming more complex, there is a strong demand for new advanced measurement capable of keeping up. Measurement needs to be flexible enough to model a wide…

September 10, 2019

What it takes to be a Data Scientist?

It is an exciting time to become a data scientist; because data is growing exponentially and is becoming the most significant assets of companies today. Data science is…

August 30, 2019

True Omni-Channel Solution

Customers today demand a consistent and personalized purchase experience across all channels: physical, web, and mobile. In this new multichannel environment, marketers and retailers are faced with the difficulty…

August 27, 2019

Data and Data Visualization

Concepts of data visualization: Data visualization brings data from computers to life. It provides a graphical representation by bringing shapes and colors to display quantified information, hence aiding…