Category: Market Research

Qualitative research, quantitative research, and mixed-method research are often spoken about as separate tools. In practice, the strongest studies rarely depend on one type of evidence alone. Numbers can show the scale of a behavior, the size of an opportunity, or the direction of a trend. Human insight can explain what sits behind those numbers: […]

Eid in the UAE is a time when cultural traditions and consumer behavior align, with fragrance consistently emerging as one of the most valued elements of celebration. In this context, attar and perfumes remain integral, embodying refinement, generosity, and cultural identity. The importance of perfume in Eid lies in its ability to elevate personal presence while serving as a […]

In Dubai and Riyadh, the hours after Iftar mark the busiest stretch of the day for commerce. Between Taraweeh prayers and Suhoor, activity intensifies across the city: shopping malls extend operations well past midnight, restaurants and cafés remain open until dawn, and food delivery platforms record their highest order volumes after midnight. Dessert trucks, seasonal […]

The start of 2026 is highlighting important shifts in how residents of the UAE and Saudi Arabia plan their journeys. Traditionally, the first quarter was seen as a quieter period compared to summer or year-end holidays. This year, however, passenger activity across major GCC airports has remained strong, pointing to a change in how travel […]

The online retail market in the Middle East has entered a defining phase, marked by rapid digital adoption, evolving consumer expectations, and a surge in cross-border transactions. Within this landscape, the GCC stands out as a hub of innovation and opportunity, where e-commerce is reshaping how brands connect with customers. Yet, beneath the surface of sleek platforms […]

Single professionals have long been present in the UAE, but their economic influence has become more visible over the past decade. As Dubai and Abu Dhabi continue to attract international talent, and as more professionals choose to delay marriage or remain single by choice, the structure of urban consumption is gradually adjusting. This shift is […]