dubai sapience home page Market Research, Marketing Consulting, and Data Science About Us call agent male Strong Fieldwork Capacity & CALL Center Solution About Us data solution home page Data Applications & Dashboard Solutions About Us
Market Research
Market Research

Fully-fledged research agency with strong fieldwork capacity and a call center. Adopting quantitative and qualitative methodologies.

Data Science
Data Science

We use predictive analytics and machine learning to solve business problems. We develop dashboards and data applications.

Marketing Services
Marketing Services

We provide informed marketing strategies, and are affiliated with digital marketing partners specialized in advertising, social, and branding.

Who we are

Your Research and Data Science Partner

Sapience Consultancy is a marketing consultancy, research, and analytics agency based in Dubai. Sapience utilizes an evidence-based approach through research, applied mathematics, data science, and dashboard solutions.

Data Science is the Core

Business Knowledge & Understanding
Research and Data Analytics
Technology and Software Solutions

Join Us Today

Our Clients & Partners

We are proud to partner and service clients from several industries.

What our clients say about us!


Featured Projects

Latest Case Studies

We presents the following case studies that exemplify the type of solutions and services we are providing across our customer base.

Media ROI Analysis
Our team uses advanced data modeling to quantify the relationship between marketing factors and measure media ROI and sales…
Understanding SUV Segment
Research study to understand the SUV segment in KSA and UAE to be able to develop business plan and…
Motor Show Traffic Measurement
Infiniti partnered with Sapience to measure in real-time the precise number and behavior of visitors In Dubai Motor Show.

What We Do

We solve business and marketing problems by using data and
applying mathematics, research & technology.

Insight and Trends

Recent Articles

Follow our latest news and thoughts which focus exclusively on insight, industry trends, top news headlines.

May 9, 2021

How Data Science Help Media Planners Today (TV Interview)

Rabih Soueidi, Co-founder of Sapience Consultancy explains how the improvements in the world of data science has impacted the media planning process.

April 3, 2021

Ad Effectiveness and Price Elasticity Analysis by Example

XYZ is selling a new apple jam in some of its stores for pilot testing. The marketing team of XYZ wants to analyze ad effectiveness by measuring…

September 11, 2020

Modeling the Complexity of Consumer Behavior and Marketing Interventions

With advertising becoming more complex, there is a strong demand for new advanced measurement capable of keeping up. Measurement needs to be flexible enough to model a wide…