Market Research
Fully-fledged market research agency with strong fieldwork and a call center. Adopting quantitative and qualitative methodologies.
Data Science
We use predictive analytics and machine learning to solve business problems. We develop dashboards and data applications.
Marketing Services
We provide informed marketing strategies, and are affiliated with digital marketing partners specialized in advertising, social, and branding.
Who we are
Your Research Partner
Sapience is a market research, analysis, and marketing consulting agency based in Dubai, UAE and focuses on the GCC and the Middle East. Sapience is determined to bring meaningful and actionable insights that help marketers and business leaders grow their businesses.
Data Science is the Core

Business Knowledge & Understanding

Market Research and Data Analytics

Technology and Software Solutions
What our clients say about us!
Testimonials
Medcare Hospitals & Medical Centres worked with Sapience Consultancy to carry out a brand health tracker in the UAE. The team immediately understood our requirements and they recommended the best viable and practical methodology to meet the demands of the research. The Sapience team was easy to reach, enthusiastic, and worked hard to bring the project in on time and budget. The valuable study has given Medcare a benchmark for future communication and engagement with our patients to continue to make a positive impact on their medical care.

Andre Daoud
Group CEO at Medcare Hospitals & Medical Centres
Sapience has been one of our preferred market research agencies for B2B research for the past three years. We are very impressed with their processes right from project kick-off, to data collection by the most seasoned interviewers, to data processing, all the way up to the final deliverable. Throughout projects, communications, progress reports, and interim deliverables have always been up to the mark. They always have a clear understanding of our research objectives, and in the end, we always get what we are looking for flexibility, timely deliverables, quality data, and cost-effective service.

Ashraf Ghazzawi
Head of End User Research, MENA and Turkey at IDC
Sapience is providing us a comprehensive mystery-shopping program to evaluate our customer experience across all our communication channels and helping us in raising the quality of service. The team's dedication to delivering high-quality work is evident in all aspects of the project. They also make it easy for us to track results on a beautiful custom-tailored dashboard.

Firas Hatoum
Customer Service Manager at Aafaq Islamic Finance
These guys did great work in helping us gain actionable insights into KSA and UAE. Their qualitative and quantitative research provided Mercedes-Benz deep insights into consumers’ behavior, needs, concerns, perception, and attitudes. Also, the simulation tool they built for conjoint analysis and the price-features tradeoff in the SUV segment is awesome!

Farah Hamdan
Marketing Strategy at Mercedes-Benz Cars Middle East
We had a great experience with the sapience team. They provided us with creative thinking, spot-on analysis, fast turnaround, and excellent advice on way forward.

Nisrine Ghazal
CCO at Saudi Media Company
Featured Projects
Latest Case Studies
We present the following case studies that exemplify the solutions and services we are providing across our customer base.
Confectionery: Consumer Behavior
Healthcare in the UAE
Media ROI Analysis
What We Do
We help solving business and marketing problems by using market research, data analysis, mathematics & technology.
Insight and Trends
Articles & News
Follow our latest news and thoughts which focus exclusively on insight, industry trends, top news headlines.
January 17, 2023
Top 5 Digital Health trends for healthcare innovation
January 4, 2023
2023 Trends in Healthcare
May 9, 2021