Market Research
As a top market research company, Sapience provides qualitative and quantitative insights through surveys and fieldwork, helping businesses make informed decisions and stay ahead in the market.
Data Analytics & Technology
Our data analytics services provide advanced solutions with predictive analysis that empowers strategic decision-making. We develop dashboards and data apps for accurate visualization.
Strategic Advisory & Solutions
We provide strategic advisory services that empower businesses in the UAE and GCC with research-backed, data-driven strategies for market entry, competitive positioning, and financial planning.
Who we are
Your Research Partner
Sapience is a one-stop solution for business leaders and marketers seeking success in a dynamic market. We are an all-in-one market research agency, data analytics agency, and strategic advisory agency based in Dubai, UAE, also focusing on the GCC and the Middle East regions. At Sapience, we combine deep industry expertise with innovative solutions to drive growth and help businesses thrive in a competitive landscape
Market Research at the Core

Business Knowledge & Understanding

Market Research and Data Analysis

Technology and Software Solutions
What We Do
At Sapience, we combine rigorous market research, advanced data analysis, and strategic advisory to help clients navigate complex business environments and achieve sustainable growth.
Rigorous Market Research
We deploy a mix of quantitative surveys and qualitative interviews to capture market dynamics, consumer behaviors, and competitive landscapes.
Advanced Data Analysis
Our data team uses statistical modeling, segmentation, and predictive forecasting to transform raw information into clear, actionable insights.
Tailored Strategic Advisory
Building on our research and analytics, we craft bespoke solutions—validating market entry, refining branding, optimizing customer journeys, or assessing feasibility.
Featured Projects
Latest Case Studies
We present the following case studies that exemplify the solutions and services we are providing across our customer base.
Strategic Market Entry for a Premium French Bistro in the UAE
Understanding the Pulse of a Premium Family Destination in Abu Dhabi
Establishing a Concrete Block Manufacturing Company in Dubai
What our clients say about us!
Testimonials
Medcare Hospitals & Medical Centres worked with Sapience Consultancy to carry out a brand health tracker in the UAE. The team immediately understood our requirements and they recommended the best viable and practical methodology to meet the demands of the research. The Sapience team was easy to reach, enthusiastic, and worked hard to bring the project in on time and budget. The valuable study has given Medcare a benchmark for future communication and engagement with our patients to continue to make a positive impact on their medical care.

Andre Daoud
Group CEO at Medcare Hospitals & Medical Centres
Sapience has been one of our preferred market research agencies for B2B research for the past three years. We are very impressed with their processes right from project kick-off, to data collection by the most seasoned interviewers, to data processing, all the way up to the final deliverable. Throughout projects, communications, progress reports, and interim deliverables have always been up to the mark. They always have a clear understanding of our research objectives, and in the end, we always get what we are looking for flexibility, timely deliverables, quality data, and cost-effective service.

Ashraf Ghazzawi
Head of End User Research, MENA and Turkey at IDC
Sapience is providing us a comprehensive mystery-shopping program to evaluate our customer experience across all our communication channels and helping us in raising the quality of service. The team's dedication to delivering high-quality work is evident in all aspects of the project. They also make it easy for us to track results on a beautiful custom-tailored dashboard.

Firas Hatoum
Customer Service Manager at Aafaq Islamic Finance
These guys did great work in helping us gain actionable insights into KSA and UAE. Their qualitative and quantitative research provided Mercedes-Benz deep insights into consumers’ behavior, needs, concerns, perception, and attitudes. Also, the simulation tool they built for conjoint analysis and the price-features tradeoff in the SUV segment is awesome!

Farah Hamdan
Marketing Strategy at Mercedes-Benz Cars Middle East
We had a great experience with the sapience team. They provided us with creative thinking, spot-on analysis, fast turnaround, and excellent advice on way forward.

Nisrine Ghazal
CCO at Saudi Media Company
When it came to understanding our target market and mapping out consumer behaviors, we knew we needed a partner with deep insights and a holistic approach. Sapience was our top choice, and they exceeded every expectation. The team at Sapience provided us with data-driven insights, clear analytics, and actionable recommendations that truly transformed the way we approached our market strategy. Their dedication to uncovering genuine consumer truths is unparalleled. We're not just armed with data; we're equipped with knowledge.

Gerard Boyodjian
Head of CMI at Beiersdorf
My experience with Sapience Consultancy was outstanding. Their professionalism, quality work, and clear communication were exceptional. With meticulous attention to detail and responsiveness, the team delivered top-notch results. I highly recommend them for their exceptional research services and look forward to future collaborations.

Maya Nakad
Group Head of Marketing at Arabia Insurance
Insight and Trends
Articles & News
Follow our latest news and thoughts which focus exclusively on insight, industry trends, top news headlines.
April 17, 2025
How Earth Day 2025 Is Driving Sustainable Consumer Choices In The UAE And GCC
April 10, 2025
Easter Shopping Trends In The UAE – How Expat Communities Shape Retail Behavior
April 4, 2025