Market Research - Reap Invaluable Insights
Unquestionably, market research is the key to devising appropriate business plans and promoting growth. At Sapience, we understand research’s essential nature and are vigilant in offering all the support your organization needs to extract accurate data and real-time information. Being one of Dubai’s best market research companies, we cater to various industries and provide invincible solutions. With years of experience, our market research team implements unique, state-of-the-art, and innovative fieldwork methodologies to get to the root of information and data.
So, whether your organization is gauging the market for a new product launch or is looking to improvise the existing ones, we help you gather and analyze the appropriate information. We proudly boast of being one of the top marketing research companies in the GCC and MENA regions. And what makes us sway on the top is our approach towards creating customized market research plans and reports. From in-depth research to actionable insights, we make sure that everything is tailor-made to our client’s unique requirements.
Our Fieldwork Methodologies
Fieldwork in market research is essential to collect basic, accurate, and comprehensive information from external sources such as consumers, industry experts, competitors, etc., to evaluate an organization’s proposed challenges in the market. As the best marketing research companies in the GCC and MENA region, we use an extensive list of tools to help your organization identify the market standards, customer behavior, demographic influence, and other factors.
At Sapience, we serve you from the very basic to detailed research facilities using the following methodologies:
TELEPHONE INTERVIEWS (CATI)
Implement “Computer Assisted Telephone Interviewing” to survey your customers’ requirements, satisfaction, and other valuable insights in a breeze. We assist our clients with the best call center services covering the EMEA region.
FACE TO FACE (CAPI)
Face-to-face interviews are done using tablets at a place and time convenient to the respondents. They have the advantage of human interaction and showing respondents visuals and showcards. They are recommended for lengthy interviews.
For quick data extraction, make use of our hassle-free online/mobile survey technology. It is budget-friendly, fast, and precise.
Obtain rich qualitative data through our carefully moderated focus groups (in-person or online). Our systematic approach and talented moderators work together to yield your brand’s most relevant and rich marketing insights.
In-depth Interviews (IDIs)
Dive deep into individual consumer insights and feedbacks through our personalized, In-depth Interviewing sessions. We, as one of the top market research agencies in Dubai, specialize in curating reports, including verbal and non-verbal customer cues.
Take our mystery shopping expertise to your advantage and sieve through your business’s crucial consumer behavior and service insights. Our database of mystery shoppers is extensive and well-equipped to the local MENA and GCC markets.
Market Research Topics
Market research to any organization is highly vital. And as one of the top 10 market research companies in Dubai, Middle East, and African regions, we ensure that your brand stays on top of its game through our intensive research and powerful insights.
Our research experts are well-versed with the influence of demographics, nationality, and culture on consumer behavior and market standards in our target regions. We create customized research plans to meet your unique business goals with diversified knowledge and expertise.
Following is the extensive list of services we offer to our valued clients:
- Advertising Effectiveness
- Attitude and Usage
- B2B Research Studies
- Brand Awareness
- Brand Health Tracking
- Branding and Positioning
- Customer Satisfaction and Loyalty
- Customer Journey Mapping
- Competitive & Trend Analysis
- Corporate Image
- Employee Satisfaction
- Perception and Reputation
- Product Test and Development
- Pricing and Packaging
- Media Research (Offline & Online)
- Mystery Shopping
- Market Segmentation
- Net Promoter Score
- Shopper and User Profile Studies
- Trade and Business Development
- Website Effectiveness and Usability
Sample of Our Work
Our report presentation is as intense as our research capabilities. As one of the best market research companies in Dubai, we include every important detail in our reports while keeping them concise, visually appealing, and comprehensive. We use slides, dashboard representations, and weave stories to convey the insights.
We firstly look at our client’s requirements, company standards, budget range, and business goals. After diving into the details, we help pick the best suiting fieldwork strategy and perform the research to bring invaluable insights to the table.
- Qualitative research is focused on descriptive words and symbols. It usually involves questioning consumers about their product or service consumption experiences or observing them in a marketing setting. The data collection methods used in this case include in-depth interviews, focus groups, bulletin boards, uninterrupted observation, and ethnographic participation/observation.
- Quantitative research is the one that looks to quantify a problem which often involves statistical analysis since it requires significant attention to the measurement of market phenomena. It collects data through audits, points of purchase (purchase transactions), surveys in different modalities (online, phone, tablets).
Depending on the needs and objectives of the study i.e. measuring or exploring, the company can choose between focus groups and in-depth interviews as part of a qualitative approach or face-to-face and telephone interviews as part of a quantitative approach.
Usually if the interview is more than 20 min and requires visuals such as aiding respondent to recall some elements for a campaign or product then face-to-face is the best solution.
The cost of market research depends on the chosen methodology, interview lengths, respondents, and sample size. In general, face-to-face interviews are costlier than telephonic ones, and interviewing c-suite candidates is expensive than targeting regular consumers.
Middles East (including all GCC) and North Africa region
Typically, we keep a timeline of four to six weeks to present the final report. The duration depends on the complexity of the research. For online quick surveys, we can deliver in 2 weeks.
Experience, Expertise, and Excellence in services make us unique in what we do. We surpass the competition through the following qualities:
- Offering customized research solutions
- Presenting an in-depth and insightful report in a visually pleasing and easy-to-understand format
- Supporting your brand through the process to reap the best insights and take actionable steps to reach your business goals.