Sapience's latest study explores the aspirations, behaviors, and insurance needs of UAE expatriates. Expats are drawn by better job opportunities and stability but have concerns about job security and retirement planning. They value comprehensive insurance coverage, efficient processes, and digital convenience. This article highlights key insights and offers recommendations for businesses to better serve the expat community.
The UAE food market is evolving rapidly, driven by changing consumer preferences and innovative trends. Business owners and marketers must stay updated to adapt and thrive.
Healthy Eating: There’s a growing demand for organic and natural products. KPMG's study shows 61% of UAE consumers have become more health-conscious post-pandemic, leading to increased consumption of organic foods. Brands like Organic Foods & Café are thriving due to their focus on organic and preservative-free products.
Plant-Based Diets: The plant-based movement is gaining momentum. According to Euromonitor International, the plant-based food market in the UAE is projected to grow by 8.6% annually through 2025.
Sapience offers comprehensive market research services to help your brand navigate these trends. Contact us to learn more about supporting your brand's growth in the UAE food market.
Explore how FOMO (Fear of Missing Out) shapes consumer behavior, driven by social media influences. Learn about urgency, social proof, influencer marketing, and emotional storytelling, and how these factors compel consumers to make impulsive purchases. Understand the balance brands must strike to leverage FOMO effectively while maintaining trust and authenticity.
The UAE's e-commerce landscape is dynamic and ever-changing, brimming with challenges and opportunities. By embracing the power of mobile and social commerce, prioritizing personalization and fast delivery, addressing logistical and trust-related challenges, and staying ahead of the curve with emerging technologies, businesses can unlock the immense potential of the UAE's e-commerce boom. The future is bright for those willing to adapt, innovate, and cater to the evolving needs of the discerning UAE consumer.
The UAE’s economy is characterized by macroeconomic stability, strategic investments, and a favorable business environment, positioning it for sustained growth. With a dynamic demographic structure and evolving consumer trends, the UAE is well-poised to capitalize on its strengths. Key sectors driving future growth include tourism, healthcare, e-commerce, renewable energy, and sustainable products, reflecting the country's commitment to diversification and sustainable development.
Dive into the transformative consumer patterns during Ramadan with our 2024 insights. Discover key shifts in shopping, online activity, and brand interaction that can help businesses connect authentically with Muslim audiences during this holy month.