Research with perspective.
Decisions with confidence.
We help organizations across the MENA region understand markets, people and opportunities — combining rigorous research, analytics and strategic thinking to turn insight into action.
Meet Our TeamMission & Vision
Mission
To deliver research and strategic insight that simplify complex decisions. Through rigorous data collection, thoughtful analysis and clear recommendations, we help organisations across the MENA region understand what matters, identify opportunities and act with confidence.
Vision
To be the region’s most trusted research and insight partner, helping organisations navigate changing markets, understand people and build sustainable growth across the MENA region.
Good research comes
from good conversation.
We bring research, analytics and commercial thinking together throughout the project — challenging findings, connecting perspectives and turning evidence into clear direction.
Meet Our Team
Our team combines research expertise, analytical thinking and regional experience to uncover meaningful insights, translate them into clear recommendations, and deliver high-quality research from strategy through to fieldwork.
Rabih Soueidi
Founder & Managing Director
Dr. Billur Dokur
Senior Researcher - Qualitative
Allwyn Dsouza
Senior Researcher - Quantitative
Dinesh Baria
Data Lead
Dr. Wajih Bukhari
Senior Consultant & Advisor
Nicholas Saliby
Senior Consultant
Meriam Ben Said
Researcher & Data Analyst
Jessica Terzian
Researcher
Ghassan Al-Haddad
Head of Fieldwork
Sedra Al Sabban
Fieldwork Coordinator
Janice Fernandes
Accountant
Let’s turn insight into action.
Tell us what you’re trying to understand, validate or solve.
What Makes Us Different
Regional depth, cross-industry thinking and global standards come together to deliver research that is both rigorous and relevant to the decisions our clients need to make.
Deep Regional Insight
Years of experience across the GCC, Levant and North Africa give us a strong understanding of local markets, cultures and consumer behaviour.
Cross-Industry Expertise
We bring experience across sectors and combine perspectives from research, marketing, strategy and operations to solve real business challenges.
Global Know-How
We combine regional expertise with international research practices, technology and analytical approaches to deliver work that meets global standards.
Our Numbers
More than a decade of research, insight and advisory work across markets, sectors and business challenges throughout the region.
Where We Add Value
From understanding markets to shaping strategy, we help turn research into clearer decisions and practical direction.
Understand people,
not just metrics.
We go beyond the numbers to understand what drives customers — their needs, motivations and behaviour — so decisions start with a clearer view of the people behind the data.
Find the right channels
and messages.
From communication testing to campaign diagnostics, we help identify what resonates, with whom, and through which channels.
Stay ahead of
changing markets.
We track market shifts, competitor activity and changing customer expectations so you can respond with evidence rather than assumption.
Turn insight
into action.
Whether you are launching, refining or entering a new market, we translate research into clear implications and practical next steps.