Rabih Soueidi, Co-founder of Sapience Consultancy explains how the improvements in the world of data science has impacted the media planning process.
With advertising becoming more complex, there is a strong demand for new advanced measurement capable of keeping up. Measurement needs to be flexible enough to model a wide variety of marketing situations that include different mixes of advertising spend, levels of ad effectiveness, types of ad targeting, sales seasonality, competitor activity, and much more. The […]
It is an exciting time to become a data scientist; because data is growing exponentially and is becoming the most significant assets of companies today. Data science is one of the hottest careers in the twenty-first century! Data scientists are usually solvers of complicated business problems; they do so by playing around with data to […]
Concepts of data visualization: Data visualization brings data from computers to life. It provides a graphical representation by bringing shapes and colors to display quantified information, hence aiding humans in perceiving and understanding data to make informed business decisions. With data visualization, people can delve into a wealth of information, discover patterns, and keep track […]
“IF … THEN …” is a conditional statement that is broadly used in programming languages. The same idea is also used in analyzing purchase behavior and finding patterns. Which is based on the theory that if you buy a certain group of items it is more (or less) likely to buy another group of items. […]