Category: Data Science

Data and insights
Article, Data, Data Science, Insights

Data are not insights – Part 1: Beware the source!

Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years of experience in the corporate world and 5 as an independent consultant with real-life stories, simple advice, and a no-nonsense approach that characterizes her work Original Post Data, […]
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shopper image
Article, Data Science

Modeling the Complexity of Consumer Behavior and Marketing Interventions

With advertising becoming more complex, there is a strong demand for new advanced measurement capable of keeping up. Measurement needs to be flexible enough to model a wide variety of marketing situations that include different mixes of advertising spend, levels of ad effectiveness, types of ad targeting, sales seasonality, competitor activity, and much more. The […]
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data scientist looking at graphs
Article, Data Science

What it takes to be a Data Scientist?

It is an exciting time to become a data scientist; because data is growing exponentially and is becoming the most significant asset of companies today. Data science is one of the hottest careers in the twenty-first century! Data scientists are usually solvers of complicated business problems; they do so by playing around with data to […]
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