Rabih Soueidi, Co-founder of Sapience Consultancy explains how the improvements in the world of data science has impacted the media planning process.
“IF … THEN …” is a conditional statement that is broadly used in programming languages. The same idea is also used in analyzing purchase behavior and finding patterns. Which is based on the theory that if you buy a certain group of items it is more (or less) likely to buy another group of items. […]
Numbers tell the truth and, if analyzed correctly, form a fine recipe for growth. Though several research projects have been undertaken in the region’s retail sector, the most unique is all set to be unveiled at arab luxury world – the conference on the business of luxury in the Middle East. The first-in-the-region study, which […]
Insight World speaks to Rabih Soueidi, Managing Partner at Sapience Consultancy, Please tell us about yourself and Sapience Consultancy. I am an enthusiastic data scientist and insights professional who is passionate about consulting and helping clients solve business and marketing issues. I received an MS degree in applied mathematics from the Lebanese University and started my […]