Category: Data Science

With advertising becoming more complex, there is a strong demand for new advanced measurement capable of keeping up. Measurement needs to be flexible enough to model a wide variety of marketing situations that include different mixes of advertising spend, levels of ad effectiveness, types of ad targeting, sales seasonality, competitor activity, and much more. The […]

It is an exciting time to become a data scientist; because data is growing exponentially and is becoming the most significant asset of companies today. Data science is one of the hottest careers in the twenty-first century! Data scientists are usually solvers of complicated business problems; they do so by playing around with data to […]