Category: Article

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Article, Technology

Risk Management and Cybersecurity

Organizations are challenged to find a proper balance between alleviating risk and allocating an adequate investment on risk management. It is always better if managers and IT professionals identify threats before they occur and try to entirely avoid them. Nevertheless, in case of occurrence, managers have to be proactive in controlling risks before they become […]
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Article, Data

How do organizations manage data, data storage and data bases?

When it comes to organizations, data is a critical asset that must be dealt with. Storing and managing data in time is becoming a necessity to make data-driven decisions. Most organizations have data governance plans which handle the overall management of data. Successful data governance strategies require careful planning, the right people and appropriate tools and […]
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Market Basket Analysis
Article, Data Science, Insights

Market Basket Analysis

“IF … THEN …” is a conditional statement that is broadly used in programming languages. We use the same idea in Market Basket Analysis to analyze the purchase behavior and find patterns based on the theory that if you buy a particular group of items, it is more (or less) likely to buy another group […]
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Article, Data Science

The Beauty of Mathematics in Marketing Mix Modeling

The most controversial subject during school which caused hatred or passion is Mathematics. But Math is about truth regardless of your opinion; it is true that when you group 5 of something with another 5 of that something you will get 10 of that something, everyone agrees that this is true and there is no reason […]
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