Tag: Data Modeling

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With advertising becoming more complex, there is a strong demand for new advanced measurement capable of keeping up. Measurement needs to be flexible enough to model a wide variety of marketing situations that include different mixes of advertising spend, levels of ad effectiveness, types of ad targeting, sales seasonality, competitor activity, and much more. The […]
The most controversial subject during school which caused hatred or passion is Mathematics. But Math is about truth regardless of your opinion; it is true that when you group 5 of something with another 5 of that something you will get 10 of that something, everyone agrees that this is true and there is no reason […]