Rabih Soueidi, Co-founder of Sapience Consultancy explains how the improvements in the world of data science has impacted the media planning process.
Numbers tell the truth and, if analyzed correctly, form a fine recipe for growth. Though several research projects have been undertaken in the region’s retail sector, the most unique is all set to be unveiled at arab luxury world – the conference on the business of luxury in the Middle East. The first-in-the-region study, which […]