Category: Insights

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Article, Insights, Market Research

Deciphering Gen Z Consumer Behavior: Insights from Market Research in UAE

Understanding the Gen Z Mindset For market researchers and marketers, especially those conducting market research in UAE, unearthing the secret to engaging with young consumers, particularly Generation Z (those aged 18-25), is critical. Instead of focusing on overused buzzwords like “authenticity” or jumping on bandwagons of passing trends, they need to delve into the psychological […]
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Consumer Research, Insights, Market Research

Brand Tracker Research Services | Sapience | Dubai, UAE

Introduction: In today’s fast-paced business environment, marketers are constantly bombarded with new technologies and data sources that promise to revolutionize how they approach their strategies. While these innovations offer exciting opportunities, it’s crucial not to lose sight of the fundamental principles that have stood the test of time. One such principle is the importance of […]
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Article, Consumer Research, Insights, Market Research

Food Manufacturing Brands in KSA – Research Services | Sapience

Introduction The food manufacturing industry in the Kingdom of Saudi Arabia (KSA) is growing rapidly, fueled by changing demographics, economic growth, and a demand for innovative products. To succeed in this competitive landscape, food manufacturing brands must stay ahead of the curve by leveraging marketing research to understand consumer preferences, market trends, and potential opportunities. […]
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Article, Consumer Research, Insights, Market Research

Levels of customer satisfaction – approach to meet their expectations.

Introduction Your business will do well based on how happy your customers are with you. Customer loyalty will depend partly on how happy they are with your business. People think of sales as the engine that drives a business, while customer happiness is seen as fuel. Any of the top market research companies in Dubai […]
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Article, Data, Insights, Market Research

Story-Driven Analytics: Data That Speaks | Sapience

Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience in the corporate world and 5 as an independent consultant with real-life stories, simple advice and a no-nonsense approach that characterizes her work Original Post Powerful insights […]
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