Category: Insights

Article, Consumer Research, Insights

How FOMO Shapes Consumer Behavior: The Influence of Social Media and Marketing Strategies

Explore how FOMO (Fear of Missing Out) shapes consumer behavior, driven by social media influences. Learn about urgency, social proof, influencer marketing, and emotional storytelling, and how these factors compel consumers to make impulsive purchases. Understand the balance brands must strike to leverage FOMO effectively while maintaining trust and authenticity.
Read More
Article, Consumer Research, Insights, Market Research

The Transformative Power of Ethnography in Market Research

In the ever-evolving market research landscape, understanding consumer behavior is not just a goal; it’s the driving force behind successful strategies and decision-making. Over the years, as the tools for data collection and analysis have seen substantial advancements, one methodology has proven to be genuinely transformative – ethnographic research.  Originating from anthropology, ethnography presents a […]
Read More
Insights, Market Research

Insightful Market Research in UAE on Hospital Trends: A Detailed Case Study

Sapience recently embarked on a deep dive into the hospital landscape in the UAE, leveraging robust market research methodologies. By gathering feedback from an impressive 1000 participants, this study sheds light on the nuances of UAE’s healthcare facilities and the evolving patient perceptions. Core Insights from the Survey Awareness & Branding: Despite strong overall recognition, […]
Read More
Article, Insights, Market Research

Understanding the UAE Market: An Insightful Market Research in Key Sectors

Market research in UAE unveils a highly progressive and diversified economy that has experienced extraordinary growth over recent years. This lucrative business landscape of the United Arab Emirates (UAE) is teeming with global opportunities for investors and entrepreneurs. This article aims to provide a comprehensive market research analysis of the UAE, focusing on the key […]
Read More
Article, Consumer Research, Insights, Market Research

Exploring the Food & Beverage Landscape in the GCC: A Market Research Perspective

Introduction: The nations that make up the Gulf Cooperation Council (GCC), including the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman, present lucrative opportunities for food and beverage (F&B) enterprises. The region, characterized by a high-income bracket population, swift urbanization, a burgeoning expatriate community, and a flourishing tourism sector, has witnessed significant growth […]
Read More
Article, Insights, Market Research

Deciphering Gen Z Consumer Behavior: Insights from Market Research in UAE

Understanding the Gen Z Mindset For market researchers and marketers, especially those conducting market research in UAE, unearthing the secret to engaging with young consumers, particularly Generation Z (those aged 18-25), is critical. Instead of focusing on overused buzzwords like “authenticity” or jumping on bandwagons of passing trends, they need to delve into the psychological […]
Read More
×