Category: Insights

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Article, Consumer Research, Insights

Exploring the Latest Consumer Trends in the UAE Food Market

The UAE food market is evolving rapidly, driven by changing consumer preferences and innovative trends. Business owners and marketers must stay updated to adapt and thrive. Healthy Eating: There’s a growing demand for organic and natural products. KPMG's study shows 61% of UAE consumers have become more health-conscious post-pandemic, leading to increased consumption of organic foods. Brands like Organic Foods & Café are thriving due to their focus on organic and preservative-free products. Plant-Based Diets: The plant-based movement is gaining momentum. According to Euromonitor International, the plant-based food market in the UAE is projected to grow by 8.6% annually through 2025. Sapience offers comprehensive market research services to help your brand navigate these trends. Contact us to learn more about supporting your brand's growth in the UAE food market.
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Article, Consumer Research, Insights

FOMO & Consumer Behaviour Insights | Sapience

Explore how FOMO (Fear of Missing Out) shapes consumer behavior, driven by social media influences. Learn about urgency, social proof, influencer marketing, and emotional storytelling, and how these factors compel consumers to make impulsive purchases. Understand the balance brands must strike to leverage FOMO effectively while maintaining trust and authenticity.
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Article, Consumer Research, Insights, Market Research

The Transformative Power of Ethnography in Market Research

In the ever-evolving market research landscape, understanding consumer behavior is not just a goal; it’s the driving force behind successful strategies and decision-making. Over the years, as the tools for data collection and analysis have seen substantial advancements, one methodology has proven to be genuinely transformative – ethnographic research.  Originating from anthropology, ethnography presents a […]
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Insights, Market Research

Sapience: UAE Hospital Market Insights & Research

Sapience recently embarked on a deep dive into the hospital landscape in the UAE, leveraging robust market research methodologies. By gathering feedback from an impressive 1000 participants, this study sheds light on the nuances of UAE’s healthcare facilities and the evolving patient perceptions. Core Insights from the Survey Awareness & Branding: Despite strong overall recognition, […]
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Article, Insights, Market Research

Understanding the UAE Market: An Insightful Market Research in Key Sectors

Market research in UAE unveils a highly progressive and diversified economy that has experienced extraordinary growth over recent years. This lucrative business landscape of the United Arab Emirates (UAE) is teeming with global opportunities for investors and entrepreneurs. This article aims to provide a comprehensive market research analysis of the UAE, focusing on the key […]
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Article, Consumer Research, Insights, Market Research

Exploring the Food & Beverage Landscape in the GCC: A Market Research Perspective

Introduction: The nations that make up the Gulf Cooperation Council (GCC), including the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman, present lucrative opportunities for food and beverage (F&B) enterprises. The region, characterized by a high-income bracket population, swift urbanization, a burgeoning expatriate community, and a flourishing tourism sector, has witnessed significant growth […]
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