Category: Data Science

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Article, Data Science

Data and Data Visualization

Concepts of data visualization: Data visualization brings data from computers to life. It provides a graphical representation by bringing shapes and colors to display quantified information, hence aiding humans in perceiving and understanding data to make informed business decisions. With data visualization, people can delve into a wealth of information, discover patterns, and keep track […]
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Market Basket Analysis
Article, Data Science, Insights

Market Basket Analysis

“IF … THEN …” is a conditional statement that is broadly used in programming languages. We use the same idea in Market Basket Analysis to analyze the purchase behavior and find patterns based on the theory that if you buy a particular group of items, it is more (or less) likely to buy another group […]
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Article, Data Science

The Beauty of Mathematics in Marketing Mix Modeling

The most controversial subject during school which caused hatred or passion is Mathematics. But Math is about truth regardless of your opinion; it is true that when you group 5 of something with another 5 of that something you will get 10 of that something, everyone agrees that this is true and there is no reason […]
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