Introduction The food manufacturing industry in the Kingdom of Saudi Arabia (KSA) is growing rapidly, fueled by changing demographics, economic growth, and a demand for innovative products. To succeed in this competitive landscape, food manufacturing brands must stay ahead of the curve by leveraging marketing research to understand consumer preferences, market trends, and potential opportunities. […]
The bustling city of Dubai recently played host to the largest annual food and beverage exhibition in the world – Gulfood 2023. The event, which saw the participation of over 5000 exhibitors from 125 countries, provided a platform for food professionals to analyze market trends, meet global suppliers, seek new collaborations and partnerships, and discover […]
Market research is an essential part of any marketing strategy. It helps companies understand the needs and preferences of their customers, and enables them to develop products and services that cater to those needs. With the advent of Artificial Intelligence (AI), market research has become more efficient and effective than ever before. In this blog, […]
The importance of finding new customers For any business to survive in the long run, it must continually find new customers. This process starts with a comprehensive understanding of current customers and groups of potential customers. Market segmentation is a valuable tool in identifying variables that may be used to locate new customers. By segmenting […]
Travel is one of the fastest-growing industries globally, with millions of people traveling daily for leisure or work. However, this growth has negatively impacted the environment, with increased carbon emissions, plastic waste, and other forms of pollution. To tackle these issues, the travel industry is now taking sustainability seriously and incorporating eco-friendly practices into its […]
The COVID-19 pandemic has caused unprecedented disruption in the travel industry but has also accelerated the speed of technology adoption in this field. Travel businesses have had to quickly adapt to the new reality of a world where travel restrictions and health concerns have become the norm. In this rapidly changing landscape, technology has proven […]

