- By: Rabih Soueidi
- January 6, 2022
- 0 Comments
What is Online Focus Groups Discussion Online focus groups discussion is an innovative qualitative market research method that enables companies and brands to explore ideas with participants in-depth using online meeting platforms. Online focus groups are gaining attention because they are cost-effective and faster than in-person focus groups. Traditionally, in-person focus groups are typically held […]
Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience in the corporate world and 5 as an independent consultant with real-life stories, simple advice and a no-nonsense approach that characterizes her work Original Post Powerful insights […]
After the pandemic-driven slowdown in global travel, trade, and tourism, the UAE economy is set for faster growth. The UAE policymakers spent billions of dirhams to stage the Expo 2020 during tough times, which is an achievement. Now, the UAE has taken the global center stage, and no doubt the Expo will raise the profile […]
Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience in the corporate world and 5 as an independent consultant with real-life stories, simple advice and a no-nonsense approach that characterizes her work Original Post The series […]
Eye tracking is one of the most fascinating tools for driving market research. Eye tracking technology is mapping what a consumer is looking at. Consulting companies in Dubai have realized that there is a huge gap between what consumers say and what they actually feel. Hence, it is extremely critical to understand consumer behavior. Eye […]