Category: Market Research

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Article, Data, Insights, Market Research

Data are not insights – Part 4: Benchmark or else…!

Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience in the corporate world and 5 as an independent consultant with real-life stories, simple advice and a no-nonsense approach that characterizes her work Original Post The series […]
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Article, Consumer Research, Insights, Market Research

Data are not insights – Part 3: To trust or not to trust

Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years of experience in the corporate world and 5 as an independent consultant with real-life stories, simple advice, and a no-nonsense approach that characterizes her work Original Post As […]
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best market research company
Market Research

5 Steps to Conducting Market Research

With the advancement of new technologies, there’s a constant change in business strategies and marketing techniques. Only one thing remains the same, and that is the need for insights and market research. If you follow a particular process, conducting the market research isn’t that expensive, and the best market research company can help you succeed […]
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Mystery Shopping market research companies in dubai
Article, Market Research

4 Benefits of Hiring a Professional Mystery Shopping Company

A Mystery Shopping Company is pivotal to boosting sales and generating traffic. We believe that customer service excellence and attributes related to staff behavior are the main contributions to any organization’s success and are the main keys to continuous repeat business. Hiring a professional mystery shopping company gives you the chance to gain an outsider’s […]
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