Category: Article

online focus groups
Article, Consumer Research, Market Research

Benefits of Online Focus Groups

What is Online Focus Groups Discussion Online focus groups discussion is an innovative qualitative market research method that enables companies and brands to explore ideas with participants in-depth using online meeting platforms. Online focus groups are gaining attention because they are cost-effective and faster than in-person focus groups. Traditionally, in-person focus groups are typically held […]
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Article, Data, Insights, Market Research

Story-Driven Analytics: Data That Speaks | Sapience

Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience in the corporate world and 5 as an independent consultant with real-life stories, simple advice and a no-nonsense approach that characterizes her work Original Post Powerful insights […]
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Article, Data, Insights, Market Research

Data are not insights – Part 4: Benchmark or else…!

Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience in the corporate world and 5 as an independent consultant with real-life stories, simple advice and a no-nonsense approach that characterizes her work Original Post The series […]
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Article, Consumer Research, Insights, Market Research

Data are not insights – Part 3: To trust or not to trust

Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years of experience in the corporate world and 5 as an independent consultant with real-life stories, simple advice, and a no-nonsense approach that characterizes her work Original Post As […]
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