Category: Consumer Research

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Introduction: In today’s fast-paced business environment, marketers are constantly bombarded with new technologies and data sources that promise to revolutionize how they approach their strategies. While these innovations offer exciting opportunities, it’s crucial not to lose sight of the fundamental principles that have stood the test of time. One such principle is the importance of […]
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Introduction The food manufacturing industry in the Kingdom of Saudi Arabia (KSA) is growing rapidly, fueled by changing demographics, economic growth, and a demand for innovative products. To succeed in this competitive landscape, food manufacturing brands must stay ahead of the curve by leveraging marketing research to understand consumer preferences, market trends, and potential opportunities. […]
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Introduction Your business will do well based on how happy your customers are with you. Customer loyalty will depend partly on how happy they are with your business. People think of sales as the engine that drives a business, while customer happiness is seen as fuel. Any of the top market research companies in Dubai […]
online focus groups
What is Online Focus Groups Discussion Online focus groups discussion is an innovative qualitative market research method that enables companies and brands to explore ideas with participants in-depth using online meeting platforms. Online focus groups are gaining attention because they are cost-effective and faster than in-person focus groups. Traditionally, in-person focus groups are typically held […]