Generating sales leads is like swimming without using your hands or feet; it is tough. Not only do you have to answer the clever buyers but compete with your hungry rivals in the market. There are also tons of misinformation like; best ways to generate leads and overhyped case studies by the big companies. There is no formula or a fixed pattern for lead generation in Dubai, and you have to tailor your approach depending on the industry, product/service, and targeted audience.
Learn About Lead Generation And How It Makes A Difference
In short, lead generation is a process of collecting a potential customer’s information like name, phone number, email address, and other relevant data to target him or her with customized sales pitches.
More leads equal more sales. Hence, to drive growth, you require more leads.
According to Hubspot, the best lead sources for B2B lead generation are SEO, email marketing, and social media. Similarly, for B2C lead generation, it’s traditional advertising, social media, and email. The process of lead generation in Dubai and the process of nurturing the leads are quite different between B2B and B2C. Hence, marketers need to be cautious and intelligent in converting the leads into a customer.
Lead Generation Process
Learning to generate leads is a part of the process. If you’re serious about increasing sales, you need to align marketing and sales teams in a frame that helps you turn prospects into paying customers. Here are the steps in the lead generation process.
Step 1 – Finding the leads
The first step towards generating leads is to find the contact information of potential customers. Usually, the leads are sourced in-house or outsourced to a third party which they might have bought from a database.
Step 2 – Reaching out to the leads.
With a list of leads, the second step is to reach out to them with cold-outreach emails, cold-calling, social media, or any methods which work for you. At Sapience, we sometimes use a combination of methods, like using our call center to initiate contact with prospects then follow-up with email or SMS to inform them more about our client’s services or products.
Step 3 – Qualifying and prospecting high-quality leads
While communicating with the leads, you can measure how likely the leads are going to convert and become your potential buyers by considering:
- Research and awareness: a customer might be aware of your solution or the problem they face, and they begin to learn about it. Here, the consumer would consume content like blogs, case studies, or whitepapers, etc.
- Consideration: the potential buyer might understand their exact requirements and discuss their specific needs before ‘opening up’ to vendors.
- Decision-making: by filtering the vendors, the buyer might arrange meetings to complete a purchase with the decision-makers.
Depending on the lead stage, you can nurture the lead and focus on getting the prospect to book a call.
Stage 4 – Closing the Leads by Making a Sale
Victory! After multiple meetings with different vendors, finally, the potential buyer chooses you, and a deal is done. Hence, a lead is converted into a customer.
Key to find what lead generation process works for you
Though generating leads and converting them into sales is challenging, it is not impossible. You can easily get deviated on the internet with different lead generation strategies and tactics but, as a business owner or head of sales/marketing, it is important to understand:
- the best lead generation strategy
- whether the strategy converts and increases sales?
- will it drive the best results?
Hence, it is vital to stop overthinking and over-optimizing the lead generation in Dubai process. It doesn’t help you drive results. Instead, try different methods and continue working on the strategy that brought the results in your favour.
It is critical to know where your buyers hang out, how they make purchase decisions, and their biggest concerns to zero in on your lead generation strategies.
Quality leads through our call center
Whether we are using a database of respondents or a random telephone number generator system, the quality leads generation using Sapience call center proved to be effective in finding serious prospects for our clients. The process is simple and straightforward. We agree on criteria for qualification with the clients and filter prospects based on those criteria. In about five minutes, the call agent introduces the company and the service and asks the prospect a series of screening questions. The prospects will be screened based on their answers. Qualified leads are shared with the call recordings and contact info with the sales team to re-contact them and close the deal. Thus, the client saves a tremendous amount of time and effort trying to find and filter prospects and focuses instead on sales tactics.
Discover the success-driven strategies and tactics in generating more leads and sales to grow your business.
