Category: Market Research

Executive leadership across the Gulf is entering one of its most consequential phases. The region’s accelerated push for GCC economic diversification, combined with rapid advances in digital maturity and the embedding of sustainability into corporate agendas, is reshaping the very foundations of organizational strategy. Leaders are expected not only to deliver growth but to design […]

Soft mobility encompassing walking, cycling, e‑scooters, and other forms of micro‑transport is becoming an increasingly visible part of Dubai’s urban rhythm. As the city advances its long‑term planning agenda, these modes are shaping how people move through neighborhoods, interact with public spaces, and engage with retail and F&B clusters. What makes this shift particularly relevant […]

Across the UAE and wider GCC, subscriptions have quietly become part of everyday spending whether it’s fitness apps, meal plans, delivery passes, or mobility services. Their growth is tied to something simple: people here live busy, digital-first lives and are willing to pay for anything that removes friction or saves time. As UAE subscription trends […]

Coinciding with October 31st, Halloween has become a commercially embedded fixture in Dubai’s annual marketing roadmap, reflecting the UAE’s dynamic consumer landscape and appetite for immersive, experience-led engagement. Its rise, from niche celebration to strategic activation, has been shaped by expat demographics, mall-centric retail ecosystems, and the growing influence of social-first discovery. Today, Halloween spans […]

As GCC economies advance toward diversification and digital growth, financial literacy is becoming essential to broader participation in formal financial systems. It helps individuals make sound financial choices, access banking services, and engage more confidently with evolving economic opportunities. From SME stability to consumer trust, financial awareness plays a direct role in shaping market engagement. […]

Every year on August 28, Emirati Women’s Day serves as both a celebration and a reminder of the essential role women play in shaping the UAE’s future. Established to honor the achievements of Emirati women across all fields, the day underscores the country’s long-standing commitment to gender inclusion and leadership. The 2025 theme, “Hand in […]