Category: Market Research

The start of 2026 is highlighting important shifts in how residents of the UAE and Saudi Arabia plan their journeys. Traditionally, the first quarter was seen as a quieter period compared to summer or year-end holidays. This year, however, passenger activity across major GCC airports has remained strong, pointing to a change in how travel […]

The online retail market in the Middle East has entered a defining phase, marked by rapid digital adoption, evolving consumer expectations, and a surge in cross-border transactions. Within this landscape, the GCC stands out as a hub of innovation and opportunity, where e-commerce is reshaping how brands connect with customers. Yet, beneath the surface of sleek platforms […]

Single professionals have long been present in the UAE, but their economic influence has become more visible over the past decade. As Dubai and Abu Dhabi continue to attract international talent, and as more professionals choose to delay marriage or remain single by choice, the structure of urban consumption is gradually adjusting. This shift is […]

Leisure activities in KSA are being strategically expanded under Vision 2030, with giga-projects, cultural initiatives, and modern destinations designed to diversify the economy and enhance the quality of life. The Kingdom is positioning entertainment as a structured industry that influences tourism, consumer spending, and investment, while also strengthening its global competitiveness. This expansion is creating […]

Loyalty programmes have become one of the most important levers for brand growth worldwide, and the UAE is emerging as a market where their impact is most visible. What began as simple reward schemes has developed into structured strategies that influence consumer choice, brand prestige, and long‑term engagement. Against this backdrop, customer loyalty trends in […]

By 2026, shifts in Dubai’s housing market are being driven less by headline supply figures and more by how residents experience everyday life in the city. Housing decisions are increasingly practical. People are asking whether a place allows them to settle quickly, maintain routines, and move through their week without unnecessary friction. Space still matters, […]