Category: Market Research

From mall kiosks in Riyadh to specialty cafes in Dubai, the presence of iced coffee has become unmistakable across the GCC. What was once a seasonal novelty has evolved into a year-round preference, especially among younger consumers. But behind the rise of iced coffee lies a broader generational shift, shaped by evolving lifestyles, global exposure, […]

The UAE pet care industry is evolving fast, from grooming and nutrition to digital services and insurance. With the market projected to surpass USD 2 billion by 2025, this article explores the key drivers of growth, emerging consumer profiles, and the structural gaps that present both challenges and opportunities for businesses entering the space.

As Dubai continues to position itself as a magnet for global talent, a new segment is reshaping the city’s labour market dynamics: digital nomads. With flexible work structures and increasing visa accessibility, Dubai’s free zones are emerging as hotspots for this transient, skilled workforce. But what do we really know about their needs, behaviours, and […]

This qualitative study reveals how the UAE’s relentless summer heat is driving consumers to trade casual browsing for targeted trips, embrace online services for everyday needs, and pay premiums for convenience. Discover actionable insights on optimizing physical and digital touchpoints to meet shifting priorities in a climate-driven market.