Category: Market Research

As GCC economies advance toward diversification and digital growth, financial literacy is becoming essential to broader participation in formal financial systems. It helps individuals make sound financial choices, access banking services, and engage more confidently with evolving economic opportunities. From SME stability to consumer trust, financial awareness plays a direct role in shaping market engagement. […]

Every year on August 28, Emirati Women’s Day serves as both a celebration and a reminder of the essential role women play in shaping the UAE’s future. Established to honor the achievements of Emirati women across all fields, the day underscores the country’s long-standing commitment to gender inclusion and leadership. The 2025 theme, “Hand in […]

Entering or expanding in the UAE market brings real opportunity and real complexity. Integrated intelligence combines customer insights, competitor tracking, and regulatory updates into a single, clear view of what is happening on the ground. With this unified perspective, brands can build a confident UAE market entry strategy and map out every step of their […]

The back to school season in the United Arab Emirates represents a critical period for retailers, marked by a distinct shift in consumer priorities and purchasing behavior. As families prepare for the academic year, typically beginning in late June and extending through early September, their shopping needs expand beyond basic supplies, driving demand across categories […]

In the GCC, the youngest members of the household are playing a far more active role in shaping how families spend, shop, and engage with brands. Gen Alpha, children born from around 2010 onwards, are growing up in an environment of high connectivity, individualised consumption, and strong family cohesion. While they are still years away […]

From mall kiosks in Riyadh to specialty cafes in Dubai, the presence of iced coffee has become unmistakable across the GCC. What was once a seasonal novelty has evolved into a year-round preference, especially among younger consumers. But behind the rise of iced coffee lies a broader generational shift, shaped by evolving lifestyles, global exposure, […]