Category: Market Research

Loyalty programmes have become one of the most important levers for brand growth worldwide, and the UAE is emerging as a market where their impact is most visible. What began as simple reward schemes has developed into structured strategies that influence consumer choice, brand prestige, and long‑term engagement. Against this backdrop, customer loyalty trends in […]

By 2026, shifts in Dubai’s housing market are being driven less by headline supply figures and more by how residents experience everyday life in the city. Housing decisions are increasingly practical. People are asking whether a place allows them to settle quickly, maintain routines, and move through their week without unnecessary friction. Space still matters, […]

Executive leadership across the Gulf is entering one of its most consequential phases. The region’s accelerated push for GCC economic diversification, combined with rapid advances in digital maturity and the embedding of sustainability into corporate agendas, is reshaping the very foundations of organizational strategy. Leaders are expected not only to deliver growth but to design […]

Soft mobility encompassing walking, cycling, e‑scooters, and other forms of micro‑transport is becoming an increasingly visible part of Dubai’s urban rhythm. As the city advances its long‑term planning agenda, these modes are shaping how people move through neighborhoods, interact with public spaces, and engage with retail and F&B clusters. What makes this shift particularly relevant […]

Across the UAE and wider GCC, subscriptions have quietly become part of everyday spending whether it’s fitness apps, meal plans, delivery passes, or mobility services. Their growth is tied to something simple: people here live busy, digital-first lives and are willing to pay for anything that removes friction or saves time. As UAE subscription trends […]

Coinciding with October 31st, Halloween has become a commercially embedded fixture in Dubai’s annual marketing roadmap, reflecting the UAE’s dynamic consumer landscape and appetite for immersive, experience-led engagement. Its rise, from niche celebration to strategic activation, has been shaped by expat demographics, mall-centric retail ecosystems, and the growing influence of social-first discovery. Today, Halloween spans […]