Articles & News
January 6, 2022
Sapience Makes a Dream Start on Clutch with Great Client Feedback
Effective market research can make all the difference when it comes to identifying opportunities, reducing risks, optimizing strategies, and building your business. Sapience can help with that. Founded…
December 18, 2021
Benefits of Online Focus Groups
What is Online Focus Groups Discussion Online focus groups discussion is an innovative qualitative market research method that enables companies and brands to explore ideas with participants in-depth…
November 25, 2021
Story-Driven Analytics: Data That Speaks | Sapience
Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience…
November 24, 2021
The Evolution of the Data, Analytics and Insights Industry
We have seen tremendous progress in the Information & Technology domain in recent times. The tech ecosystem has achieved many revolutionary feats, and new terms such as data…
November 21, 2021
How Investment in Expo 2020 Will Pay Off for UAE Economy
After the pandemic-driven slowdown in global travel, trade, and tourism, the UAE economy is set for faster growth. The UAE policymakers spent billions of dirhams to stage the…
November 6, 2021
Data are not insights – Part 4: Benchmark or else…!
Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience…
October 31, 2021
Unlocking the Potential of Eye Tracking Technology
Eye tracking is one of the most fascinating tools for driving market research. Eye tracking technology is mapping what a consumer is looking at. Consulting companies in Dubai…
October 26, 2021
Data are not insights – Part 3: To trust or not to trust
Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years of…
October 20, 2021
Data are not insights – Part 2: Accuracy is relative
Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years of…