Articles & News

When it comes to serving customers the right way, never assume that you know it all. What you researched and recognized a year ago might not always apply…

There may be many things you can do to have a successful business. But the key to up the game is allowing your customers an experience of a…

Whether you are a newbie on the grounds or an old established player, market research is something that will benefit you regardless of where you are in your…

Effective market research can make all the difference when it comes to identifying opportunities, reducing risks, optimizing strategies, and building your business. Sapience can help with that. Founded…

What is Online Focus Groups Discussion Online focus groups discussion is an innovative qualitative market research method that enables companies and brands to explore ideas with participants in-depth…

Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience…

We have seen tremendous progress in the Information & Technology domain in recent times. The tech ecosystem has achieved many revolutionary feats, and new terms such as data…

After the pandemic-driven slowdown in global travel, trade, and tourism, the UAE economy is set for faster growth. The UAE policymakers spent billions of dirhams to stage the…

Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience…