ARTICLES & NEWS
Ideas, perspectives and market intelligence.
Explore our latest thinking on markets, consumers, research, analytics and the trends shaping business across the region and beyond.
April 6, 2016
Insights World Speaks to Rabih Soueidi
Insight World speaks to Rabih Soueidi, Managing Partner at Sapience Consultancy, Please tell us about yourself and Sapience Consultancy? I am an enthusiastic data scientist and insights professional passionate…
March 26, 2016
The Beauty of Mathematics in Marketing Mix Modeling
The most controversial subject during school which caused hatred or passion is Mathematics. But Math is about truth regardless of your opinion; it is true that when you group…