Articles & News
November 21, 2021
How Investment in Expo 2020 Will Pay Off for UAE Economy
After the pandemic-driven slowdown in global travel, trade, and tourism, the UAE economy is set for faster growth. The UAE policymakers spent billions of dirhams to stage the…
November 6, 2021
Data are not insights – Part 4: Benchmark or else…!
Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience…
October 31, 2021
Unlocking the Potential of Eye Tracking Technology
Eye tracking is one of the most fascinating tools for driving market research. Eye tracking technology is mapping what a consumer is looking at. Consulting companies in Dubai…
October 26, 2021
Data are not insights – Part 3: To trust or not to trust
Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years of…
October 20, 2021
Data are not insights – Part 2: Accuracy is relative
Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years of…
October 18, 2021
Data are not insights – Part 1: Beware the source!
Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years of…
October 17, 2021
Best Marketing Diamond from Lead Gen Activity | Sapience
Generating sales leads is like swimming without using your hands or feet; it is tough. Not only do you have to answer the clever buyers but compete with…
September 23, 2021
5 Effective Ideas to Increase Productivity in Call Center
In future, call reporting has become an essential practice for call center in UAE. It helps to evaluate the productivity per call, identify every customer's interaction experience, adherence…
September 16, 2021
5 Steps to Conducting Market Research
With the advancement of new technologies, there's a constant change in business strategies and marketing techniques. Only one thing remains the same, and that is the need for…