Articles & News

Rabih Soueidi, Co-founder of Sapience Consultancy explains how the improvements in the world of data science has impacted the media planning process.

XYZ is selling a new apple jam in some of its stores for pilot testing. The marketing team of XYZ wants to analyze ad effectiveness by measuring…

With advertising becoming more complex, there is a strong demand for new advanced measurement capable of keeping up. Measurement needs to be flexible enough to model a wide…

It is an exciting time to become a data scientist; because data is growing exponentially and is becoming the most significant asset of companies today. Data science is…

Sapience partners with Seeketing to bring to the Middle East an omnichannel technology solution. The omnichannel technology integrates offline consumer behavior with mobile devices. A unique cross-channel solution…

Concepts of data visualization: Data visualization brings data from computers to life. It provides a graphical representation by bringing shapes and colors to display quantified information, hence aiding…

To understand why a unified programming language has not yet been developed, we need to investigate the drivers that yield to the variety in the development of computer…

Historically data has been generated manually by people; for example, an interviewer filling a questionnaire with the respondent or an employee entering data into the computer system. When…

Organizations are challenged to find a proper balance between alleviating risk and allocating an adequate investment on risk management. It is always better if managers and IT professionals…