Articles & News

Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years of…

Generating sales leads is like swimming without using your hands or feet; it is tough. Not only do you have to answer the clever buyers but compete with…

In future, call reporting has become an essential practice for call center in UAE. It helps to evaluate the productivity per call, identify every customer's interaction experience, adherence…

With the advancement of new technologies, there's a constant change in business strategies and marketing techniques. Only one thing remains the same, and that is the need for…

Are you a business owner? Do you want to learn the best tips on conducting practical market analysis in your industry domain? If yes, let’s hit the books…

A Mystery Shopping Company is pivotal to boosting sales and generating traffic. We believe that customer service excellence and attributes related to staff behavior are the main contributions…

Rabih Soueidi, Co-founder of Sapience Consultancy explains how the improvements in the world of data science has impacted the media planning process.

XYZ is selling a new apple jam in some of its stores for pilot testing. The marketing team of XYZ wants to analyze ad effectiveness by measuring…

With advertising becoming more complex, there is a strong demand for new advanced measurement capable of keeping up. Measurement needs to be flexible enough to model a wide…