Category: Market Research

online focus groups
What is Online Focus Groups Discussion Online focus groups discussion is an innovative qualitative market research method that enables companies and brands to explore ideas with participants in-depth using online meeting platforms. Online focus groups are gaining attention because they are cost-effective and faster than in-person focus groups. Traditionally, in-person focus groups are typically held […]
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Author: Nadine Touma Nadine Touma is a consultant in Insights, Strategy & Innovation based in Dubai. In her blog, Let’s talk business, she shares her 20 years experience in the corporate world and 5 as an independent consultant with real-life stories, simple advice and a no-nonsense approach that characterizes her work Original Post Powerful insights […]
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