Category: Market Research

What is Customer Satisfaction?  The level of customer satisfaction can be attributed to how well a business, product, or service fulfills the expectations and demands of its consumers. The metric reflects how customers feel about a brand after dealing with it in various contexts. Simply put, customer satisfaction measures how content a company’s customer base […]

The past few years have had a terrible impact globally. From the pandemic to the Ukraine-Russia war, the world has seen some of the biggest adversities of its time. Consequently, global food security took a major setback with 3.1 billion people struggling for healthy food and water – according to the latest UN Food Security […]

The pandemic flipped the world upside down in every aspect possible. It brought about drastic changes across various sectors and shifted the market trends to great extents. The UAE, being a hub for luxury brands, exotic tourism, and diverse cultures, underwent noteworthy transitions in customer behaviours and buying patterns that need a check, to stay […]

We live in a fast-paced world, where everything is just a button’s click away. Top-notch technological advancements and innovations have made lives easier than we could ever imagine. However, amidst a life full of gadgets, we are somewhere messing up with the ecological system of the planet and bringing trouble on our end voluntarily. Using […]

Ever seen an advertisement and felt that it is your life or a part of it being shown on the screen? The ad was totally relatable to you and hit a chord. Well, that is emotional marketing done right! Studies from top qualitative research companies reveal that emotions play a massive role in decision-making throughout […]

UAE is one of the hotspots for tourists from across the Globe. The pandemic had an impact on the travel industry in the Middle East, but the pace of recovery now is tremendous. A bit of advice that is on the rounds from the best market research companies in Dubai says that investment in new […]