Articles & News

March 28, 2023

HOW AI WILL TRANSFORM THE MARKET RESEARCH INDUSTRY IN 2023?

Market research is an essential part of any marketing strategy. It helps companies understand the needs and preferences of their customers, and enables them to develop products and…

March 2, 2023

Market Segmentation: A Key to Finding New Customers

The importance of finding new customers For any business to survive in the long run, it must continually find new customers. This process starts with a comprehensive understanding…

February 15, 2023

The Travel Industry Gets Serious About Sustainability

Travel is one of the fastest-growing industries globally, with millions of people traveling daily for leisure or work. However, this growth has negatively impacted the environment, with increased…

February 6, 2023

How the pandemic has only increased the speed of tech adoption in the travel industry

The COVID-19 pandemic has caused unprecedented disruption in the travel industry but has also accelerated the speed of technology adoption in this field. Travel businesses have had to…

January 17, 2023

Top 5 Digital Health trends for healthcare innovation

In the world of healthcare, innovation is key to providing the best possible care for patients. With the rise of technology and the increasing prevalence of digital solutions,…

January 13, 2023

Sapience: Conventional Market Research Methods Explained

In an era where technology is advancing rapidly, relying solely on cutting-edge methods to collect data for market research may be tempting. However, conventional methods such as surveys,…

January 4, 2023

2023 Trends in Healthcare

As we enter the new year, it's important to stay up-to-date on the latest trends and developments in the healthcare industry. In 2023, we can expect to see…

December 22, 2022

Levels of customer satisfaction – approach to meet their expectations.

Introduction Your business will do well based on how happy your customers are with you. Customer loyalty will depend partly on how happy they are with your business.…

December 16, 2022

How Does A Combination Of A Series Of Customer Experiences Influences Overall Customer Satisfaction?

Introduction Customers who receive outstanding service from a business are more likely to come back multiple times and recommend it to their friends. Every company strives to accomplish…