Articles & News

Introduction: The nations that make up the Gulf Cooperation Council (GCC), including the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman, present lucrative opportunities for food…

Understanding the Gen Z Mindset For market researchers and marketers, especially those conducting market research in UAE, unearthing the secret to engaging with young consumers, particularly Generation Z…

The advent of Artificial Intelligence (AI) has revolutionized numerous sectors worldwide, and market research is no exception. In this era of digitization, integrating AI into market research is…

Introduction: In today's fast-paced business environment, marketers are constantly bombarded with new technologies and data sources that promise to revolutionize how they approach their strategies. While these innovations…

Introduction The food manufacturing industry in the Kingdom of Saudi Arabia (KSA) is growing rapidly, fueled by changing demographics, economic growth, and a demand for innovative products. To…

The bustling city of Dubai recently played host to the largest annual food and beverage exhibition in the world - Gulfood 2023. The event, which saw the participation…

Market research is an essential part of any marketing strategy. It helps companies understand the needs and preferences of their customers, and enables them to develop products and…

The importance of finding new customers For any business to survive in the long run, it must continually find new customers. This process starts with a comprehensive understanding…

Travel is one of the fastest-growing industries globally, with millions of people traveling daily for leisure or work. However, this growth has negatively impacted the environment, with increased…