Articles & News

November 6, 2017

Future Cities and Big Data

The line between what we conceive to be reality and science-fiction is becoming thinner as technology continues to advance. Imagine that we can open a wormhole to the…

February 27, 2017

Market Basket Analysis

“IF … THEN ...” is a conditional statement that is broadly used in programming languages. We use the same idea in Market Basket Analysis to analyze the purchase…

May 27, 2016

Exclusive! GCC Mall Mapping

Numbers tell the truth and, if analyzed correctly, form a fine recipe for growth. Though several research projects have been undertaken in the region’s retail sector, the most…

April 6, 2016

Insights World Speaks to Rabih Soueidi

Insight World speaks to Rabih Soueidi, Managing Partner at Sapience Consultancy, Please tell us about yourself and Sapience Consultancy? I am an enthusiastic data scientist and insights professional passionate…

March 26, 2016

The Beauty of Mathematics in Marketing Mix Modeling

The most controversial subject during school which caused hatred or passion is Mathematics. But Math is about truth regardless of your opinion; it is true that when you group…
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