Articles & News
November 6, 2017
Future Cities and Big Data
The line between what we conceive to be reality and science-fiction is becoming thinner as technology continues to advance. Imagine that we can open a wormhole to the…
February 27, 2017
Market Basket Analysis
“IF … THEN ...” is a conditional statement that is broadly used in programming languages. We use the same idea in Market Basket Analysis to analyze the purchase…
May 27, 2016
Exclusive! GCC Mall Mapping
Numbers tell the truth and, if analyzed correctly, form a fine recipe for growth. Though several research projects have been undertaken in the region’s retail sector, the most…
April 6, 2016
Insights World Speaks to Rabih Soueidi
Insight World speaks to Rabih Soueidi, Managing Partner at Sapience Consultancy, Please tell us about yourself and Sapience Consultancy? I am an enthusiastic data scientist and insights professional passionate…
March 26, 2016
The Beauty of Mathematics in Marketing Mix Modeling
The most controversial subject during school which caused hatred or passion is Mathematics. But Math is about truth regardless of your opinion; it is true that when you group…