Articles & News
April 3, 2021
Ad Effectiveness and Price Elasticity Analysis by Example
XYZ is selling a new apple jam in some of its stores for pilot testing. The marketing team of XYZ wants to analyze ad effectiveness by measuring…
September 11, 2020
Modeling the Complexity of Consumer Behavior and Marketing Interventions
With advertising becoming more complex, there is a strong demand for new advanced measurement capable of keeping up. Measurement needs to be flexible enough to model a wide…
September 10, 2019
What it takes to be a Data Scientist?
It is an exciting time to become a data scientist; because data is growing exponentially and is becoming the most significant asset of companies today. Data science is…
August 30, 2019
True Omnichannel Technology Solution
Sapience partners with Seeketing to bring to the Middle East an omnichannel technology solution. The omnichannel technology integrates offline consumer behavior with mobile devices. A unique cross-channel solution…
August 27, 2019
Data and Data Visualization
Concepts of data visualization: Data visualization brings data from computers to life. It provides a graphical representation by bringing shapes and colors to display quantified information, hence aiding…
August 18, 2019
Why there is no single unified programming language yet?
To understand why a unified programming language has not yet been developed, we need to investigate the drivers that yield to the variety in the development of computer…
March 5, 2018
Contemporary and Beneficial Uses of Big Data
Historically data has been generated manually by people; for example, an interviewer filling a questionnaire with the respondent or an employee entering data into the computer system. When…
January 12, 2018
Risk Management and Cybersecurity
Organizations are challenged to find a proper balance between alleviating risk and allocating an adequate investment on risk management. It is always better if managers and IT professionals…
December 18, 2017
How do organizations manage data, data storage and data bases?
When it comes to organizations, data is a critical asset that must be dealt with. Storing and managing data in time is becoming a necessity to make data-driven…