Understand the Customer Trends Across Different Demographics & Sectors in 2022

When it comes to serving customers the right way, never assume that you know it all. What you researched and recognized a year ago might not always apply to the present-day scenarios. Consumer trends are changing constantly at various levels and keeping an eye on that change is crucial. The best market research companies in Dubai always plan their reports and insights based on the ongoing and predicted future trends to meet the customers’ demands.

As a marketing consultancy in UAE, we understand the necessity of having valuable insights at hand and hence, have come up with a summary of consumer trends in 2022.

2022 Consumers demand transparency, flexibility, enjoyability, ethics, and respect!

The Facts:

Customers in this era desire to be in the driver’s seat. They wish to feel in control of things they are spending their time and money on, so here’s what they look for:

1. Brands that are transparent and authentic about how they function.
2. Products/services that meet their post-pandemic needs for enjoyment, comfort, luxury, and rejuvenation. Consumers no longer want mere service but one that brings content to their hearts.
3. Commitment and visible action from brands to state and prove their ethical code of conduct.

The Figures:

Transparency:

1. 46% of Indian consumers wish for healthy food brands to be transparent about their ingredients list.
2. 48% of Spanish customers list finances as their foremost concern.
3. 43% of the Brazilian audience mentions that they first look up the internet for queries on household care.

Enjoyment:

1. 65% of US consumers say they play video games to have fun.
2. 46% of the UK audience wishes to spend more time and money on holidays after the pandemic.
3. 23% of Brazilian customers used more beauty products in the last 12 months as they stayed home.

Ethics and Commitment:

1. 61% of UK consumers believe that buying from ethical brands is a way to improve the world we live in.
2. 68% of Brazilian customers want to check the background history, and best practices before engaging with a business.
3. 72% Canadian audience prioritizes companies in the food and drink sector that are transparent about their products, ingredients, and practices.
4. 66% of consumers from the US state that diversity, inclusion, and equality are important when they look out for restaurants.

In Trend Now:

The audience wants to know what goes in and out of the products/services they consume. Hence, brands are using technology to serve their desires.

1. Implementation of QR codes to offer people an authentic list of ingredients used, methods followed, and other crucial information the buyer would eye on.
2. Simple packaging and personalized products are on the rise. Top marketing research companies can be of great help here to identify consumer patterns, likes, and dislikes, and create products that serve them the best.
3. Easy access to apps on mobile phones and other smart devices gives people the security they desire and keeps them in charge of their lives.
4. Brands are more into giving enjoyable experiences both digitally and in person. Offering add-ons and incentives that are fun is the key for businesses. Fashion, cooking, beauty, and games are on the rise.
5. Visible ethical practices like the inclusivity of racially different staff members, more using environment-friendly products, being vocal about injustices across the world, and fundraisers.

Future Trends:

1. The demand for predictability will rise among consumers. For instance, housing and construction with anti-hurricane or anti-flood materials and security will be more on people’s minds.
2. Fast delivery fitting in their schedules will be a priority for future consumers. Moreover, predicting technologies like anticipating threats, relationships, commitments, etc., will be liked more.
3. Gamification will be on the rise and will enter almost every field. Consumers would not just want products/services from brands, but rather demand enjoyable and fulfilling experiences.
4. Mandatory usage of fairtrade logos, licenses, and other registered acknowledgments will increase in the upcoming years to cut down on unethical brands.

How Brands Can Adapt:

As one of the top 10 market research companies in Dubai, here are our final comments on how you, as a brand, can adapt to these changing consumer trends.

1. Adapt to technologies that allow customers to be a step closer to your brand’s identity, functioning, and performance. Use QR codes, apps, personalization, tracking features, etc., to make them feel in control of their choices.
2. Avoid overwhelming the audience with jargon, hefty yet impractical commitments, and unfulfilled promises.
3. Make use of data to analyze what consumers desire and show your metrics to them to build connection, authenticity, and transparency.
4. Upgrade to gamified services and focus to improve enjoyment for your buyers.

All of these adaptation techniques are only fruitful when you have the right data in your hand. Reaching out to the best market research companies in Dubai is the key to extracting, analyzing, and implementing data.

Source:

https://www.mintel.com/global-consumer-trends