UAE is one of the hotspots for tourists from across the Globe. The pandemic had an impact on the travel industry in the Middle East, but the pace of recovery now is tremendous. A bit of advice that is on the rounds from the best market research companies in Dubai says that investment in new technology is critical to upscale your business in the hospitality sector.
The UAE is home to thousands of businesses, and to thrive in the competition, investing the right way and in the right places is the key. Reports from the top 10 market research companies in Dubai suggest that the post-pandemic tourists are thirsty for a destressing and wholesome retreat that leaves them touched by the destination’s culture, ambiance, and heritage. Hence, one of the uncompromising improvements that the hospitality sector should focus on is implementing technology that meets these requirements.
The ‘2022 Middle East Tourism Investment Summit,’ hosted by the Arabian Travel Market (ATM) and ITIC, brought up some intriguing and insightful inputs from the ministerial roundtable conference. Here’s a quick sum-up of the vital investment plans and add-ons the tourism industry is targeting to attract FDI.
Investment in Rooms and Keys is Critical
One of the primary factors that enhances customer experience and promotes growth in FDI is investing in renovating, improvising, and building rooms with various accommodation facilities and service levels. The UAE witnessed commendable growth after a 5% increase in the number of rooms in 2019 and expected the trajectory to only go upwards with more investment in this area.
Implementation of the latest technology
The Chairman of the Emirates Tourism Council of the UAE, Dr. Ahmad Al Falasi, states at the conference that improvising technology and keeping to the latest tech trend is the next area of focus to enhance the hospitality sector. Tourists demand convenience, and offering technology-driven services is the solution to meet their standards.
Top marketing research companies can significantly help in conducting strategic research to identify the current technological trends. For instance, implementing AI, metaverse, blockchain, and Web 3.0 technologies are great ways to intrigue tourists.
Improvise SME and Start-up Ecosystem
Another interesting strategy from the Minister of Tourism, Jordan, highlights investing in budding start-ups and small-scale businesses is crucial. Youngsters and women are a large part of these SMEs who bring the essence of culture, heritage, and ethnicity to the global tourists. Helping them improvise has brought about extensive growth for the travel industry.
Work on Dining Experiences
Offering extensive variations in dining facilities is a unique tool to enhance tourist experiences. People are on vacations to relax and rejuvenate, and giving the dining ambiance of their dreams is undoubtedly an exceptional strategy to enthrall them.
Collaboration of the Finesse Group and All Details
In addition to the upliftment the UAE government is trying to work on, a remarkable investment from the duo of the Finesse Group and All Details industry is to help businesses and individuals to familiarize themselves with the Arabian Market Norms.
Middle Eastern markets function very differently than the rest of the world. Being unaware of the functionality can turn out to be very costly for new businesses and consumers too. Hence, their collaboration turns out to be a source of guidance for newbies to penetrate the UAE markets and reap their benefits.
Further Insights
The summit also threw some more information on how improving the aviation sector can also bring great advantages to the travel industry. Working on brands to enhance their connection and reach with the Arabian travel audience is another crucial topic known by marketing consultancies discussed in UAE.
Working in the hospitality sector is tough but keeping yourself aware of the latest norms, investment guidelines, and technology trends can do wonders to mark your presence. Moreover, taking help from top market research companies will be very fruitful to scale better and faster.