Articles & News

Across the GCC retail industry, the final quarter of the year has evolved into a decisive period for revenue generation, consumer engagement, and strategic planning. Driven by the…

Coinciding with October 31st, Halloween has become a commercially embedded fixture in Dubai’s annual marketing roadmap, reflecting the UAE’s dynamic consumer landscape and appetite for immersive, experience-led engagement.…

Across the UAE, healthcare is being reimagined digitally, structurally, and reputationally. Smart hospitals are rising, AI diagnostics are scaling, and national platforms are linking records across emirates. On…

Gaming, streaming, and social media now dominate youth leisure time in the UAE. These formats offer immediacy, interaction, and peer visibility, qualities that align with Gen Z’s digital…

Label literacy in the UAE is a defining feature of modern consumption, with health-conscious consumers across Emirati and expatriate groups demanding greater clarity in what they eat and…

Urban expansion across the GCC is accelerating, with the UAE's real estate growth leading regional transformation. From high-density residential hubs to mixed-use commercial districts, development is reshaping the…

In the UAE, wellness is no longer viewed as a personal lifestyle choice, it has become a national priority. The country’s healthcare approach is shifting from reactive treatment…

Millennials in Saudi Arabia are shaping the future of the FMCG market with distinct preferences and growing purchasing power. As a digitally connected, brand-aware segment, they are driving…

As GCC economies advance toward diversification and digital growth, financial literacy is becoming essential to broader participation in formal financial systems. It helps individuals make sound financial choices,…