Articles & News

March 5, 2018

Contemporary and Beneficial Uses of Big Data

Historically data has been generated manually by people; for example, an interviewer filling a questionnaire with the respondent or an employee entering data into the computer system. When…

January 12, 2018

Risk Management and Cybersecurity

Organizations are challenged to find a proper balance between alleviating risk and allocating an adequate investment on risk management. It is always better if managers and IT professionals…

December 18, 2017

How do organizations manage data, data storage and data bases?

When it comes to organizations, data is a critical asset that must be dealt with. Storing and managing data in time is becoming a necessity to make data-driven…

November 6, 2017

Future Cities and Big Data

The line between what we conceive to be reality and science-fiction is becoming thinner as technology continues to advance. Imagine that we can open a wormhole to the…

February 27, 2017

Market Basket Analysis

“IF … THEN ...” is a conditional statement that is broadly used in programming languages. We use the same idea in Market Basket Analysis to analyze the purchase…

May 27, 2016

Exclusive! GCC Mall Mapping

Numbers tell the truth and, if analyzed correctly, form a fine recipe for growth. Though several research projects have been undertaken in the region’s retail sector, the most…

April 6, 2016

Insights World Speaks to Rabih Soueidi

Insight World speaks to Rabih Soueidi, Managing Partner at Sapience Consultancy, Please tell us about yourself and Sapience Consultancy? I am an enthusiastic data scientist and insights professional passionate…

March 26, 2016

The Beauty of Mathematics in Marketing Mix Modeling

The most controversial subject during school which caused hatred or passion is Mathematics. But Math is about truth regardless of your opinion; it is true that when you group…