See Your Website
Through Your
Users' Eyes
Sapience examines how easily people use your website, where they get stuck and what stops them from completing a purchase or enquiry. Our website usability research brings user testing, survey feedback and analytics review into one picture. Across the UAE and GCC, the findings show what works, what frustrates visitors and what to fix first.
Discuss Website Usability ResearchWebsite Usability Testing
Built Around Real Users
A website usability study works best when real users attempt real tasks while you watch. We start with how the site is built and used today, then test it with the people it is meant to serve.
Site & Analytics Review
We review your site structure, analytics, search data and relevant competitor websites to understand the current experience and identify areas worth testing.
Usability Testing
Target users complete tasks such as finding a product, submitting an enquiry, signing up or making a payment. Sessions can be conducted remotely or in person, across desktop and mobile, in Arabic and English.
User Survey & Interviews
Surveys and follow-up interviews capture what users expected, what they found difficult and how they perceived the overall experience, adding context to observed behaviour.
Benchmarking & Repeat Testing
We compare findings across user groups, devices and relevant competitors. Testing can be repeated after a redesign or major update to see what has improved and what still needs attention.
See What Stops People
From Converting
Usability Findings
Identify which parts of your website are easy to use, where users struggle and which issues have the greatest effect on the experience.
Navigation
Understand whether visitors can find products, information and key actions quickly through menus, search and page links.
User Experience
Capture how users respond to your site's layout, content, speed, clarity and overall experience in their own words.
Site Performance
See how users perceive the site's speed, reliability and ease of use, and how these perceptions compare across relevant competitors.
Conversion Barriers
Find out why visitors abandon purchases, forms or enquiries and which points in the journey create the most friction.
Improvement Priorities
Identify the changes that could make the greatest difference across pages, forms, navigation and checkout, based on observed user behaviour.
Customer Journey
Follow the experience from the first visit to the final action to understand where users hesitate, leave or move between devices and channels.
Clear Issues.
Clear Priorities.
We bring together user sessions, survey responses and analytics to show what is happening on your website, why it is happening and where teams should act first.
Usability Scorecard
Overall and task-level results, with findings broken down by device, user group and key areas of the site.
Issues Report
A prioritised record of usability problems, supported by screenshots, session evidence and user comments where available.
Funnel & Journey Report
Key points where users drop out, hesitate or switch, along with the reasons behind these behaviours.
Improvement Recommendations
Prioritised recommendations across design, content, navigation, forms and checkout, based on the severity and potential impact of each issue.
Real Users.
Clearer Answers.
Website teams know their product closely, which can make it difficult to see the experience from a first-time visitor's perspective. Sapience brings an independent view by putting real users through realistic tasks and examining what happens at each stage. One team manages the study from research design and participant recruitment through to testing, analysis and reporting. Across the UAE, Saudi Arabia and wider GCC, we recruit participants relevant to your audience and can conduct research in both Arabic and English, including right-to-left experiences.
Where Is Your Website Losing Users?
Tell us about your website, your users and the decision ahead, and we will recommend how to approach it.
Discuss Your Website