Shopper and User
Profile Research for
Smarter Targeting
Sapience looks at who your shoppers and users are, what influences their decisions and how they behave throughout the purchase journey. Our shopper and user profile research combines consumer surveys, in-store and online observation, and expert input to build a fuller picture of your audience. Across the UAE and wider GCC, the findings show who chooses your brand, what shapes that choice and where your efforts should focus.
Discuss Shopper and User Profile ResearchObserve the Journey.
Understand the Choice.
Shopper research becomes more useful when reported behaviour is considered alongside what people actually do. We begin with the data available to you, then speak with shoppers and users and observe their behaviour across physical and digital channels.
Market & Shopper Data Review
Review sales, loyalty, market and competitor data to understand the existing shopper landscape.
Shopper & User Survey
Capture who shoppers are, what they buy, where they shop, how often and what influences their choices.
Observation & Shopper Interviews
Observe real shopping behaviour and speak with shoppers to understand how they compare, choose and use products.
Benchmarking & Repeat Measurement
Compare behaviours across locations, channels and competitors, and track how shopper habits change over time.
From Shopping Behaviour
to Customer Needs
Shopper Profiles
Understand who your shoppers are by age, nationality, income, household and lifestyle, with profiles your teams can use.
User Profiles
See who uses your products, how they use them and where users differ from the people who purchase them.
Buying Behaviour
Understand what people buy, how often they purchase, how much they spend and what influences their choices.
Consumer Behaviour
Identify the attitudes, habits and triggers that shape how people choose, purchase and use products.
Shopper Journey
Follow the path from need and search to purchase and repeat buying, highlighting where people drop out, switch or hesitate.
Shopper Needs
Identify what shoppers expect, what frustrates them and which needs remain underserved in the market.
Channel Differences
Compare shopping behaviour across stores and digital channels to understand how people move between them and what drives those choices.
The Findings Behind
Better Shopper Decisions
We bring together survey results, observation and interviews to show who your shoppers and users are, how they behave and what your teams should act on next.
Shopper Profile Report
A detailed view of your shoppers and users, covering their characteristics, habits, purchase patterns and spend.
Shopper Journey Map
A clear view of the path from need to purchase, highlighting where shoppers hesitate, drop out or switch.
Shopper Segment Profiles
Concise profiles of key shopper groups, covering their traits, needs, preferred channels and purchase behaviour.
Shopper Recommendations
Prioritised direction on range, pricing, displays, communication and channels, linked directly to the research findings.
A Clearer View
of Your Shoppers
Sales data shows what people bought, but it does not always explain who they are, what influenced the choice or what happened before the purchase. Sapience combines desk research, surveys, observation and interviews to understand the shopper beyond the transaction. One team manages the study from research design and fieldwork through to analysis and reporting. Across the UAE, Saudi Arabia and wider GCC, we account for differences in customer profiles, languages and local shopping behaviour when interpreting the findings.
Where Do Your Shoppers Make Their Choices?
Tell us about your products, your shoppers and the decision ahead, and we will recommend how to approach it.
Discuss Your Shoppers