Flavored Water Bottle Packaging

Research Objective

We carried out qualitative research on flavored water bottle packaging. The research tapped on consumers’ perception and attitude towards the client’s new water bottle concept.

  • Understand the current usage and perception towards premium water
  • Understand the impact of packaging
  • Understand the usage and attitudes towards flavored water
  • Analyze reactions towards client brand
  • Evaluate Client bottle and package
  • Rank the taste of flavors (Lemon & Lime, Strawberry, and Watermelon)
  • Compare the taste of client brand with competition

Methodology

Qualitative research was carried with 5 focus groups

  • Each FG contains 8 respondents aged between 25 to 45 years.
  • Premium water consumers and flavored water consumers
  • Split as follows:
    • 1 FG Locals Males
    • 1 FG Locals Females
    • 1 FG Arab Males
    • 1 FG Arab Females
    • 1 FG Mix Westerners

We are only showing some sample slides extracted from the final report delivered to the client.

Reasons for buying premium water

Perception towards flavored water

perception towards flavoured water

Concerns about flavored water

concerns towards favoured water

Concerns about flavoured water

Flavored water is an occasional drink that is consumed a few times a week. From this consumption, the most common are home and gym. We recommend selling these waters in gyms as well as movie theaters.

consumption of flavoured water

Examining client's flavored water bottle packaging

Color

Respondents find the bottle too cluttered and full of colors. They would rather have a more calming bottle that clearly shows the flavor without a lot of colors.

The bottle is too colorful for a water

Caps

Parents would rather have smaller caps so that children can easily drink from them. Adults do not mind the size of the cap.

The cap is a bit too big, its not easy to drink from for the kids

Material

All respondents find the material of the bottle to be strong and have premium quality.

The plastic is strong, it doesn’t bend when I press on it

Research Key Take-Outs

1

Seamless bottles with few curves are seen to be more premium than other bottles

2

Few colors on the bottles is favored across all nationalities.

3

Evian, Fiji and Voss are the most used premium water brands.

4

Respondents purchase premium water for its quality, design, and status.

5

Sampling and sponsorships are seen as the most effective ways of marketing.

6

Flavored water is an occasional drink, preferably used after the workout in the gym or while watching a movie.

7

Westerners are concerned about the artificial flavors and the preservatives in flavored water

8

Respondents are aware of the difference between Natural mineral water and regular drinking water.

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