Media Research
That Shows
What Works
Sapience examines who sees your advertising, which channels they use and how well each one performs. Our media research brings audience surveys, channel data and expert input into one picture, across both offline and online media. Across the UAE and GCC, the findings show where your audience is, which channels earn their budget and what to change in your plan.
Discuss Media ResearchMeasure reach.
Judge results.
Advertising media research works best when it joins what people say they use with how channels actually perform. We start with published media data, then test it with your target audiences and informed specialists.
Media Landscape Review
Desk research maps the channels available to your audience, including TV, radio, press, outdoor, cinema, social platforms and digital media, alongside competitor activity and spending. This establishes the market context before audience research begins.
Media Usage Survey
A survey among your target audience, conducted online (CAWI), face-to-face (CAPI) or by telephone (CATI), captures what people watch, read, listen to and browse, as well as when and how often they use different channels. This media consumption research shows where your audience spends its time and which channels have the strongest reach.
Media Planner & Expert Interviews
In-depth interviews with media planners, agencies and publishers add industry context to the audience findings. Interviews can be conducted in Arabic and English.
Benchmarking & Repeat Measurement
Channels are compared on reach, cost and performance, with results measured against previous waves where available. Repeat studies can track changes in media habits and channel performance over time.
What Media Effectiveness
Research Can Tell You
Understand who uses each channel by age, nationality, language, income and lifestyle, so media choices reflect the people you need to reach.
Media Usage
See how much time your audience spends with different channels, which devices they use and when they are most active.
Reach & Frequency
Measure how many people in your target audience see your advertising and how often, helping you identify effective levels of exposure.
Channel Comparison
Compare TV, radio, press, outdoor, social and digital channels using consistent measures of reach, engagement and performance.
Campaign Effectiveness
Measure whether your advertising is noticed, remembered and understood, and whether it influences consideration or action.
Channel Performance
Assess channels against awareness, response, reach and cost to identify where your media investment is delivering the strongest results.
Return on Spend
Connect media investment with campaign outcomes to understand which channels and placements generate the strongest returns.
Channels measured.
Budgets clear.
We turn survey results, interviews and desk research into a clear view of your media mix and what to change, for marketing, media and agency teams.
Audience & Usage Report
Profiles of your key audience groups, showing which channels they use, how often they use them and how much time they spend with each.
Reach & Frequency Analysis
Reach, frequency and audience overlap across channels, showing where your target audience is being covered, duplicated or missed.
Channel Performance Scorecard
A consistent view of each channel's reach, effectiveness and cost, with comparisons against competitors and previous results where available.
Media Mix Recommendations
Clear direction on where to increase, reduce or maintain spend, with priorities ranked by potential impact and supported by the research findings.
See the Bigger
Media Picture
Media owners and platforms have their own ways of measuring and presenting performance. An independent view lets you compare channels against the same audience, criteria and objectives, rather than relying on individual platform claims. Sapience combines desk research, audience surveys and expert interviews to build that view, with one team managing the study from design through to reporting. Across the UAE, Saudi Arabia and wider GCC, we account for differences in audience composition, media habits and local market conditions to show which channels are reaching your audience and where your media investment is working hardest.
Are You Reaching
the Right Audience?
Tell us about your audience, your media plan and the decision ahead, and we will recommend how to approach it.
Discuss Your Media Plan