Corporate Image
Research That Shows
Where You Stand
Sapience examines how your company is seen, what shapes that view and how it compares with the image you want to project. Our corporate image research brings stakeholder surveys, in-depth interviews and public sources into one picture. Across the UAE and GCC, the findings show what people think of your company, where your standing is strong and what to protect or improve first.
Discuss Corporate Image ResearchListen to Every Audience
That Matters.
A corporate image study works best when it hears from everyone who shapes your standing, including customers, employees, partners, investors and regulators. We start with what is already said about your company in public, then test it with the audiences that matter.
Media & Public Review
We review press coverage, social media, annual reports, awards and public commentary about your company and competitors to understand the perceptions already in the market.
Corporate Image Survey
A corporate image survey among customers, employees, partners and the public measures awareness, trust, quality, leadership, values and other factors that shape how your company is viewed. Surveys can be conducted online, face-to-face or by telephone.
Stakeholder Interviews
In-depth interviews with partners, investors, regulators, journalists and other relevant stakeholders explain the reasons behind the survey findings and bring out views that structured questions may miss. Sessions can be conducted in Arabic and English.
Benchmarking & Repeat Measurement
We compare your results with competitors and earlier findings to show where your company stands. Repeat studies can track changes after campaigns, announcements, major events or other significant developments.
See What Shapes
Your Standing
Corporate Image Levels
Measure how your company is viewed overall and how perceptions differ across stakeholder groups, markets and relevant audience characteristics.
Reputation Strengths & Risks
Identify where trust and confidence are strong, where perceptions are weaker and which issues could affect your standing.
Stakeholder Views
Compare how customers, employees, partners, investors and other audiences view your company to identify areas of agreement and difference.
Corporate Brand Image
Understand the qualities people associate with your company and see how closely those associations match the position you want to build.
Reputation Drivers
Identify the factors that have the greatest influence on how people view your company, from products and service to leadership, conduct and community involvement.
Competitor Comparison
See how your company compares with key competitors on the attributes that matter most to your stakeholders.
Progress Over Time
Track changes in perceptions after campaigns, announcements, events or other actions to see what is changing and where further work is needed.
Corporate Image Findings
You Can Act On
We bring together survey results, interviews and public-source analysis to show how your company is viewed, what is shaping that view and where teams should act first.
Corporate Image Scorecard
Overall and factor-level results for your company and key competitors, with findings broken down by relevant stakeholder groups.
Stakeholder Perception Report
A clear view of how each stakeholder group sees your company, including key strengths, concerns and the evidence behind them.
Reputation Drivers Report
The factors influencing your corporate image, ranked by importance and supported by findings from stakeholder research and public sources.
Reputation Action Plan
Prioritised recommendations linked to the research findings, with suggested measures for tracking progress.
A Clearer View of Your Corporate Reputation
An independent research process gives stakeholders space to share their views openly and gives leadership teams a clearer picture of how the company is perceived externally. Sapience combines desk research, surveys and interviews, with one team managing the study from research design and fieldwork through to analysis and reporting. Across the UAE, Saudi Arabia and wider GCC, we build samples around the audiences relevant to each market and account for differences in nationalities, ages, languages and local context.
How Strong Is Your Corporate Reputation?
Tell us about your company, your stakeholders and the decision ahead, and we will recommend how to approach it.
Discuss Your Corporate Image