Brand Health Tracking
That Shows
Real Change
Sapience follows how consumers see, choose and recommend your brand, wave after wave. Our brand health tracking measures awareness, perception, consideration, usage and loyalty with the same questions each time, so any movement can be trusted. Across the UAE and GCC, the findings show whether your brand is strengthening, holding or weakening, and what is driving the change.
Discuss Brand Health TrackingConsistent questions.
Comparable waves.
Ongoing brand tracking is only useful if each wave can be compared with the last. We keep the questionnaire, sample design, and fieldwork method consistent, and we add focused qualitative work when the numbers need explaining.
Tracker Design
We agree on the brand measures, the competitors and the audiences with you. A brand tracking study then follows the full path from awareness to advocacy, using the same questions in every wave.
Wave Fieldwork
Each brand health survey is conducted online (CAWI), face-to-face (CAPI) or by telephone (CATI) with a consistent target audience. Quotas on age, gender and nationality keep every wave comparable.
Qualitative Follow-Up
When a measure moves unexpectedly, focus groups and in-depth interviews, in person or online, explain why. Arabic and English discussions capture how consumers describe the change in their own words.
Reporting & Dashboards
Each wave is reported against the last, and changes are tested for statistical significance, so real movement is separated from normal variation. A live dashboard lets your teams follow results between reports.
See how your brand
changes over time.
Read the latest measures alongside earlier waves. A clear view of awareness, consideration and preference helps your team see where to investigate and where to act.
Brand performance overview
+7 percentage points vs Q3
+3 percentage points vs Q3
+5 percentage points vs Q3
Four waves. One comparable view.
Swipe across the chart to view all four waves.
View illustrative data
| Measure | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|
| Aided awareness | 62 | 65 | 64 | 71 |
| Consideration | 38 | 40 | 43 | 46 |
| Preference | 21 | 24 | 23 | 28 |
Early Signals for
Better Brand Decisions
Brand Funnel
Brand performance tracking follows how consumers move from awareness to consideration, preference, purchase and advocacy, showing where they progress and where they drop off.
Brand Perception
Brand perception tracking shows how consumers view your brand and whether those perceptions match the position you intend to build.
Brand Equity
Brand equity tracking measures the value your brand holds in consumers’ minds, including trust, relevance, familiarity and preference over alternatives.
Competitive Position
Brand tracking research compares your performance with competitors across key measures, helping you understand whether changes reflect your brand or the wider market.
Campaign & Event Impact
Compare results before and after a campaign, product launch, price change or major event to understand how each one affected brand measures.
Audience Differences
Compare results across age, nationality, language and other audience groups to identify where your brand is strong, where perceptions differ and where you are losing ground.
Early Warning
Brand health measurement at regular intervals can flag declines in awareness, consideration or trust before they show up in sales, giving you time to respond.
Brand Tracking Research
Turned Into Action
Tracking shows how your brand is moving. We take the analysis further by identifying what changed, what is driving it and where the next action should be focused.
Brand Health Scorecard
One view shows the headline measures from awareness to advocacy, with the change since the last wave and against your competitors.
Trend & Competitor Analysis
Long-run trends for every measure are shown alongside competitors, with shifts tested for significance to separate real movement from variation.
Driver Analysis
The analysis links brand attributes to consideration and loyalty, showing which ones most strongly influence consumer choice.
Prioritised Recommendations
Direction on where to defend, build or correct brand strength is ranked by impact and tied to the evidence behind each recommendation.
Steady method.
Reliable trends.
Brand tracking is only useful when changes between waves can be trusted. Sapience keeps the core methodology consistent across waves, from questionnaire design and sampling to fieldwork and analysis, so movements in brand health can be interpreted with confidence.
Our team brings experience across the UAE, Saudi Arabia and the wider GCC, with samples structured around the audiences that matter to each market. We also manage the research process end to end, giving brand and insight teams a consistent view of what is changing, where it is changing and what may be driving it.
Is your brand
getting stronger?
Tell us about your brand, your competitors and how often you need results, and we will recommend how to set up your tracker.
Discuss Brand Tracking