Attitude and Usage Research
That Explains Why
Consumers Buy.
Sapience examines what consumers think about the products and services they use and how they actually behave. Our attitude and usage research measures awareness, purchase, usage, and loyalty, together with the attitudes behind them. The findings show who drives your market, what influences their choices, and where opportunities remain across the UAE and GCC.
Discuss an Attitude & Usage Study
Start with conversation.
Confirm with measurement.
An attitude and usage study starts by listening to how consumers talk about the products and services they use. It then measures their behaviour and attitudes across a representative sample. The discussions shape the questions. The survey shows how widely each view and habit is held.
Exploratory Qualitative Research
Focus groups and in-depth interviews, held in person or online, explore how consumers describe their routines and the language they use. This helps us write a questionnaire that reflects how people actually think and speak, in Arabic and English.
Quantitative Survey
An attitude and usage survey measures awareness, purchase, frequency and occasions of use, and brand attitudes. It is conducted online (CAWI), face-to-face (CAPI) or by telephone (CATI) among your target consumers. Quotas on age, gender and nationality keep the sample representative of the market.
User Profiling
Heavy, medium and light users, loyal customers and switchers are compared on both behaviour and attitudes. This shows who drives your market and what sets each group apart.
Repeat Waves
The study can be repeated at regular intervals to show how attitudes and usage change over time, and what effect launches, pricing or communication have had.
Consumer Behaviour Research
Beyond Sales Figures
Map the Path to Purchase
See how consumers move from awareness to consideration, purchase and repeat purchase, and where they drop away.
Understand How Products and Services Are Used
Capture occasions, frequency, quantities and routines, and how they differ between groups. Consumer usage research looks beyond what people buy to how they use it.
Uncover the Reasons for Choice
Identify the needs, attitudes and triggers that lead consumers to choose one brand over another. Consumer attitude research looks past what people say they prefer to what actually shapes their decisions.
See Who Shares Their Loyalty
Measure which brands consumers use together and how often they switch, to show where loyalty is exclusive and where it is shared.
Find Where the Experience Falls Short
Consumer experience research reveals the frustrations, barriers and unmet needs that point to opportunities.
Compare Heavy and Light Users
Understand who they are, what they do and what they believe, and what would encourage light users to use more.
Read the Regional Context
Understand how nationality, language, culture and occasions such as Ramadan influence consumer habits across the UAE and GCC.
Consumer Insights That
Point to Opportunity
We turn survey and discussion findings into a structured view of your consumers, their behaviour and where the opportunities lie, for brand, marketing and product teams.
Consumer & Market Overview
Awareness, purchase, usage and brand attitudes brought together in one view, with consumer attitudes and behaviour compared across user groups.
Purchase & Usage Journey
The path from awareness to repeat purchase, including occasions and frequency of use, and the points at which consumers drop away.
User Segments & Profiles
Heavy and light users, loyal customers and switchers described by behaviour, attitudes and demographics, with verbatims that bring each group to life.
Opportunities & Recommendations
Unmet needs and openings ranked by potential and tied to the evidence, with direction for product, communication and distribution.
Careful Design.
Reliable Findings.
Reliable attitude and usage research begins with who is asked and what they are asked. Our team designs the questionnaire using qualitative input and manages recruitment, fieldwork, analysis and reporting from start to finish. With experience across the UAE, Saudi Arabia and the wider GCC, we build samples that reflect the nationality, age and language mix of your market. The result is consumer research that describes the market as it is, not as it is assumed to be.
Know Your Consumers
Before Your Competitors Do.
Tell us about your products or services and what you want to learn, and we will outline the study.
Talk to Sapience