Our Research Approach
Strategic pressure is mounting across the GCC’s energy and utilities sector. Decarbonization targets are tightening, infrastructure demands are intensifying, and consumer expectations are realigning around transparency, resilience, and relevance. This shift is a redefinition of service logic, where performance is measured not just by delivery, but by trust, adaptability, and public alignment.
Sapience supports this evolution with a focused energy and utilities market research methodology tailored to the region’s policy and performance landscape. As a Dubai-based agency, we combine qualitative and quantitative tools, stakeholder interviews, and field-based inquiry to decode user behavior, service perception, and adoption barriers. Our work spans tariff sensitivity analysis, ESG sentiment mapping, and infrastructure benchmarking, delivering intelligence that informs strategic planning, supports regulatory alignment, and guides investment decisions across the energy value chain.
Our sustainability-focused studies also examine renewable energy adoption, green financing sentiment, and community readiness for decarbonization programs. By integrating perception data with technical and policy insights, we help decision-makers evaluate key enablers of long-term transition success.
Each project is shaped by its own objectives and operating realities. We select our research formats to match those demands with precision. Below are examples of the approaches we apply most often in financial sector work.
Stakeholder Perception & Reputation
We assess how key stakeholders, regulators, investors, partners, and community groups perceive our clients’ positioning, performance, and public commitments. Through structured interviews, sentiment mapping, and reputation audits, we help energy and utility brands understand where trust is earned, where it’s at risk, and how it can be strategically reinforced.
Customer Satisfaction & NPS
We measure satisfaction across residential, commercial, and industrial segments using tailored surveys and Net Promoter Score (NPS) frameworks. Our approach goes beyond metrics, we uncover the drivers behind satisfaction, loyalty, and service friction, enabling utilities to refine delivery models and improve customer experience at scale.
Market Segmentation
We segment audiences based on consumption behavior, tariff sensitivity, digital adoption, and ESG attitudes. This allows our clients to tailor services, messaging, and infrastructure investments to distinct user profiles, ensuring relevance, efficiency, and strategic clarity across diverse market segments.
Awareness of Green Initiatives
We track public understanding and sentiment around sustainability programs, renewable energy offerings, and decarbonization efforts. Whether it’s solar adoption, smart metering, or carbon offset schemes, we help utilities gauge awareness, identify barriers, and refine communication strategies to build engagement and credibility.
Competitive & Trend Analysis
We monitor sectoral shifts, policy developments, and competitor positioning across the GCC. Our analysis identifies emerging technologies, pricing strategies, and service innovations, giving our clients the foresight to adapt, differentiate, and lead in a rapidly evolving energy landscape.
B2B Research Studies
We conduct in-depth research across industrial, commercial, and institutional segments to understand procurement logic, service expectations, and partnership potential. Our B2B studies inform product development, pricing models, and strategic outreach, ensuring our clients remain aligned with the needs of high-value stakeholders.
Frequently Asked Questions
We help clients navigate complex shifts in regulation, infrastructure demand, and consumer behavior. Whether it’s understanding tariff sensitivity, mapping ESG sentiment, or decoding adoption barriers, our research identifies where performance gaps exist and how they can be addressed. We bring clarity to stakeholder expectations, service friction, and reputational risk, enabling brands to respond with precision and foresight.
We conduct structured interviews and perception audits across regulators, investors, and community stakeholders to assess trust, alignment, and strategic resonance. Our insights help utilities refine messaging, anticipate reputational risks, and build credibility around sustainability, service innovation, and policy compliance. It’s not just about outreach, it’s about earning durable stakeholder confidence.
Energy transition involves more than infrastructure, it requires public understanding, behavioral alignment, and policy resonance. We uncover how users perceive renewables, smart systems, and decarbonization efforts, helping utilities shape rollout strategies that are both technically sound and socially accepted. Our research bridges the gap between ambition and adoption.
As part of our broader energy market research in the UAE and GCC, Sapience helps organizations understand public sentiment, investor perception, and adoption readiness around renewable energy programs. Our research explores awareness of solar, wind, waste-to-energy, and hydrogen projects, providing evidence-based insights that guide communication, stakeholder engagement, and policy alignment across sustainability agendas.
By identifying inefficiencies in service delivery, communication, and user engagement, we help utilities streamline operations and improve satisfaction. Our segmentation models and benchmarking frameworks guide resource allocation, optimize outreach, and support smarter investment decisions, driving measurable gains in performance and impact.
We conduct deep-dive studies across industrial, commercial, and institutional segments to understand procurement logic, service expectations, and partnership dynamics. This enables our clients to tailor offerings, refine pricing strategies, and strengthen stakeholder relationships. Our B2B insights are designed to support long-term commercial alignment and strategic growth.
We combine qualitative depth with quantitative rigor, tailored to the region’s regulatory, cultural, and infrastructural realities. Our methodology integrates fieldwork, stakeholder mapping, and sentiment analysis to deliver actionable intelligence, not just data. We help energy brands lead with insight, adapt with confidence, and differentiate with credibility.
Reframe Your Utility Strategy Around What People Value
Decode Sentiment. Align Services. Build Trust.
Utility performance today is measured not just in uptime, but in relevance, transparency, and public confidence. Sapience delivers behavioral insight, stakeholder mapping, and service benchmarking to help energy brands lead in a region where expectations are shifting fast.
Explore Insights Across Key Sectors
Beyond energy and utilities, Sapience delivers sector-specific intelligence that interprets consumption behavior, surfaces strategic blind spots, and identifies levers for regulatory alignment and commercial performance. Whether navigating infrastructure investment, ESG mandates, or public sentiment, we equip clients with insight that drives relevance, resilience, and long-term impact across high-stakes environments.
Retail & E-commerce
We uncover demand patterns, pricing sensitivities, and channel preferences to inform inventory planning, promotional strategy, and regional expansion.
Healthcare & Pharmaceuticals
We analyze patient preferences, treatment pathways, and provider engagement to support product positioning and service delivery across regulated markets.
Consumer Goods & FMCG
Our studies uncover purchase triggers, brand loyalty patterns, and shelf-to-digital conversion trends to inform pricing, packaging, and campaign strategy.
Hospitality & Tourism
We evaluate traveler motivations, booking behavior, and guest experience to guide destination branding, service design, and seasonal demand planning.
Real Estate & Construction
We assess buyer sentiment, investment appetite, and project visibility to support residential, commercial, and mixed-use development strategies.
Banking & Financial Services
Our research maps customer segmentation, digital adoption, and product relevance to help financial institutions refine offerings and improve retention.
Telecom & Technology
We study user expectations, service satisfaction, and innovation readiness to support product development and market expansion.
Automotive
We explore purchase intent, after-sales experience, and brand perception to guide dealer strategy, product launches, and loyalty programs.
Media & Entertainment
We analyze content consumption, platform engagement, and audience segmentation to support programming, monetization, and distribution strategy.
Energy & Utilities
Our work focuses on consumer awareness, sustainability perception, and service expectations to inform policy, pricing, and infrastructure planning.
Government
We support public sector entities with citizen feedback, service delivery audits, and policy impact assessments to improve engagement and trust.