Frozen Pizza Product Testing

Objectives:

Sapience conducted product testing on its client’s range of frozen pizzas. The aim was to evaluate consumer preference and assess the taste levels and quality of various pizza aspects.

Research Methodology:

  • Sample: A diverse group of consumers.
  • Procedure: Participants were served different types of Sapience frozen pizzas. They were then asked to evaluate each pizza on various attributes.

Products Tested:

  1. Vegetable Pizza
  2. Chicken Pizza
  3. Four Cheese Pizza
  4. Mushroom & Pesto Pizza

Key Findings:

Vegetable Pizza:

  • Received a 4-star taste evaluation.
  • Most consumed among the frozen pizza variants.
  • Significantly preferred by female groups.
  • Majority preferred it over their usual brand.

Chicken Pizza:

  • Secured a 4-star taste evaluation.
  • The taste of chicken was reported missing in some evaluations.
  • Some consumers preferred their regular brand over this variant.

Four Cheese Pizza:

  • Rated with a 4-star taste evaluation.
  • The quantity of cheese was a notable factor; consumers expected a larger quantity.
  • Received positive feedback for taste.

Mushroom & Pesto Pizza:

  • Achieved a 5-star taste evaluation.
  • Cheese quantity was highly praised.
  • Some consumers found the pesto flavor chewy, while others couldn’t distinctly taste it. However, its overall taste was considered balanced.

Overall Summary:

In the overall comparison, Mushroom & Pesto Pizza and Four Cheese Pizza secured closely matched rankings and were more favored than the Vegetable Pizza, which in turn was preferred over the Chicken Pizza.

Aspect-wise, most pizzas performed well on criteria like ‘Overall Shape’, ‘Size of the Pizza’, and ‘Sauce Flavor’. However, there were disparities in areas like ‘Cheese Quantity’, ‘Ingredients Quality’, and ‘After-taste’.

Recommendations:

Based on the findings, Sapience recommended:

  • Enhancing the chicken flavor in the Chicken Pizza variant.
  • Increasing the cheese quantity in the Four Cheese Pizza to meet consumer expectations.
  • Offering more clarity or enhancing the pesto flavor in the Mushroom & Pesto Pizza.

Conclusion:

The product testing offered valuable insights into consumer preferences and perceptions. While all pizzas were generally well-received, there are areas of improvement that the client can focus on to further enhance its product offerings and meet consumer expectations.

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