About Us
We are a market research and consulting firm helping businesses across the MENA region make clear, confident decisions. Based in Dubai since 2015, we blend local understanding with global thinking to turn insights into action and support lasting growth
Mission & Vision
Mission
To deliver research that simplifies complex decisions. Through robust data collection, thoughtful analysis, and clear recommendations, we help organizations across the MENA region focus on what matters and act decisively.
Vision
To be the region’s most trusted insight partner, empowering growth in step with the MENA region’s evolving economic and social landscape.
What Makes Us Different
Deep Regional Insight
Years of experience across GCC, Levant, and North Africa bring unmatched local understanding.
Cross-Industry Expertise
We apply insights from marketing, strategy, and operations to solve real business challenges.
Global Know-How
Partnerships with international experts bring cutting-edge tools and analytics to the region.
Our Numbers
Meet Our Team
Our team designs rigorous research methods to uncover key insights, translates them into strategic recommendations, and oversees seamless, high-quality fieldwork.
Rabih Soueidi
Founder & MD
Billur Dokur, Phd.
Senior Researcher
Allwyn Dsouza
Senior Researcher
Dinesh Baria
Data Lead
Wajih Bukhari, Phd.
Senior Consultant
Nicholas Saliby
Senior Consultant
Meriam Ben Said
Researcher
Jessica Terzian
Researcher
Ghassan Al-Haddad
Head of Fieldwork
Sedra Al Sabban
Fieldwork Coordinator
Janice Fernandes
Finance Manager
Let’s Turn Insight Into Action
Whether you're launching a new product, refining your offer, or entering a new market—Sapience is ready to support your journey with clear, data-driven direction.
Talk to Our TeamWhere We Add Value
Understand People, Not Just Metrics
We go beyond numbers to explore what truly drives your customers—their needs, motivations, and behavior—so your strategy starts with real understanding.
Pinpoint the Right Channels & Messages
From campaign diagnostics to communication strategy, we help you craft messaging that resonates—and choose the channels that deliver results.
Stay Ahead of Shifting Markets
We monitor trends, pricing shifts, and competitive moves so you can stay agile, anticipate change, and move with confidence—not guesswork.
Turn Insight into Action
Whether launching a product, refining an offer, or entering a new market, we translate research into clear, practical next steps—ready to implement.