About Us

SAPIENCE: Transforming Businesses through expert Market Research & Data Analysis

Founded in 2015 and based in Dubai, Sapience is a premier market research and analysis firm serving the Middle East & North Africa region. Through our deep expertise in research, consumer insights, data science, and integrated dashboard tools, we deliver comprehensive market insights and strategies that precisely cater to your business’s unique requirements.

We specialize in pinpointing and tackling intricate business hurdles, providing tangible solutions via in-depth market research combined with cutting-edge marketing and media advisory services. Allow Sapience to equip your business with the knowledge and resources needed to thrive in the contemporary competitive environment.

What Makes Us Different

Cultural Relevance

And local market understanding by natives from GCC, Levant and North Africa.

Diversified Knowledge

Built from experience across different industries and functions within organizations.

International Experience

Coming from our strategic partnership that allows us to bring advanced analytics and technologies.

Meet Our Team

Our research team excels at designing and executing robust methodologies that uncover meaningful insights. Our consultants turn these insights into strategic recommendations, guiding clients through complex decisions. Meanwhile, our fieldwork team ensures seamless data collection, maintaining quality and integrity throughout. Together, we deliver reliable, actionable results that empower businesses to thrive.

Rabih Soueidi

Rabih Soueidi

Founder & MD

Billur Dokur, Phd.

Billur Dokur, Phd.

Senior Researcher

Allwyn Dsouza

Allwyn Dsouza

Senior Researcher

Dinesh Baria

Dinesh Baria

Business Development

Wajih Bukhari, Phd.

Wajih Bukhari, Phd.

Senior Consultant

Nicholas Saliby

Nicholas Saliby

Senior Consultant

Jessica Terzian

Jessica Terzian

Researcher

Ghassan Al-Haddad

Ghassan Al-Haddad

Head of Fieldwork

Sedra Al Sabban

Sedra Al Sabban

Fieldwork Coordinator

Janice Fernandes

Janice Fernandes

Finance Manager

Results Driven Solutions

We help marketers and business leaders solve the following types of problems:

How can we increase customer satisfaction and retention?
Which marketing channels have the highest engagement for our target audience?
What are the unmet needs of our current and potential customers?
What is the best pricing strategy in the light of continuous variation in demand?
How to define, measure and track brand and business KPIs?
What factors influence the purchasing decisions of our prospects?
How to identify and understand better potential or existing customers?
How to identify potential markets and drivers of growth in the category?
How to fine-tune products or packages that suit customer needs?
How does our brand perception stand in comparison to our main competitors?

Our Numbers

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