About Us


Sapience Consultancy is a scientific analysis, research, and marketing consulting agency based in Dubai, that utilizes an evidence-based approach through research, applied mathematics, data science, and dashboard solutions.

We solve business problems and provide tangible solutions to clients in the Middle East & North Africa. While providing solid, evidence-based, and up-to-date marketing and media consultancy and technology solutions.

What Makes Us Different

Cultural Relevance

And local market understanding by natives from GCC, Levant and North Africa.

Diversified Knowledge

Built from experience across different industries and functions within organizations.

International Experience

Coming from our strategic partnership that allows us to bring advanced analytics and technologies.

Our Partners and Clients

We served over 80 clients from various industries in the MENA region. Our team works as an extension team to our clients. Our number one priority is their satisfaction and delivering results that help them improve their business.

Results Driven Solutions

We help marketers and business leaders solve the following types of problems:

How to quantify the impact of marketing and media levers?
What media and promotional activities to use and how to optimize multi-media allocation?
How to set budgets and and increase long and short-term ROI?
What is the best pricing strategy in the light of continuous variation in demand?
How to define, measure and track brand and business KPIs?
How to increase customer satisfaction and retention?
How to identify and understand better potential or existing customers?
How to identify potential markets and drivers of growth in the category?
How to fine-tune products or packages that suit customer needs?
How to devise a suitable customer contact strategy?
co-founder sapience

A Word from our Co-founder

Rabih Soueidi

“It’s been a wonderful journey with Sapience. I started the company in 2015 with one client on board and we achieved yearly growth servicing multiple clients from different industries in the MENA region.

The year 2020 and the spread of COVID-19 were difficult on all of us, but we were determined to continue our journey and evolve with the new changes.

We understand the importance of data in today’s businesses. We always put our best to collect the right data, process and analyze it properly and deliver actionable insights and data applications that make a difference.

We owe our success to our clients who put their faith in us and of course to our team that are our second family.”