About Us

SAPIENCE: Transforming Businesses through expert Market Research & Data Analysis

Founded in 2015 and based in Dubai, Sapience is a premier market research and analysis firm serving the Middle East & North Africa region. Through our deep expertise in research, consumer insights, data science, and integrated dashboard tools, we deliver comprehensive market insights and strategies that precisely cater to your business’s unique requirements.

We specialize in pinpointing and tackling intricate business hurdles, providing tangible solutions via in-depth market research combined with cutting-edge marketing and media advisory services. Allow Sapience to equip your business with the knowledge and resources needed to thrive in the contemporary competitive environment.

What Makes Us Different

Cultural Relevance

And local market understanding by natives from GCC, Levant and North Africa.

Diversified Knowledge

Built from experience across different industries and functions within organizations.

International Experience

Coming from our strategic partnership that allows us to bring advanced analytics and technologies.

Our Partners and Clients

We served over 80 clients from various industries in the MENA region. Our team works as an extension team to our clients. Our number one priority is their satisfaction and delivering results that help them improve their business.

Results Driven Solutions

We help marketers and business leaders solve the following types of problems:

How can we increase customer satisfaction and retention?
Which marketing channels have the highest engagement for our target audience?
What are the unmet needs of our current and potential customers?
What is the best pricing strategy in the light of continuous variation in demand?
How to define, measure and track brand and business KPIs?
What factors influence the purchasing decisions of our prospects?
How to identify and understand better potential or existing customers?
How to identify potential markets and drivers of growth in the category?
How to fine-tune products or packages that suit customer needs?
How does our brand perception stand in comparison to our main competitors?

Our Organization Chart


A Word from our Co-founder

Rabih Soueidi

“It’s been an incredible journey with Sapience. I started the company in 2015 with one client on board, and we achieved yearly growth by servicing multiple clients from different industries in the MENA region.

2020 and the spread of COVID-19 were difficult for all of us, but we were determined to continue our journey and evolve with the new changes.

We understand the importance of data in today’s businesses. We always put our best to collect the correct data, process and analyze it properly and deliver actionable insights and data applications that make a difference.

We owe our success to our clients who put their faith in us and our team, our second family.”