Articles & News
January 13, 2025
The Future Of Travel Apps: From Super-Apps To AI Assistants
The travel industry is witnessing a massive transformation due to super-apps and AI-powered assistants that are changing the way consumers plan, book, and experience their journeys. With the…
January 10, 2025
The Impact Of 3D Printing On The Future Of Clothing Manufacturing
As the UAE rapidly evolves into a tech-driven economy, the fashion industry is experiencing a significant transformation from traditional manufacturing methods to more innovative, technology-driven solutions. In GCC…
November 11, 2024
The Rise of Preventative Healthcare in the GCC: Opportunities for Hospitals and Clinic
In recent years, healthcare has witnessed a significant shift from traditional reactive care to proactive and preventative approaches. Globally, people are increasingly focused on maintaining wellness, mitigating the…
October 30, 2024
Transforming Vision into Value: How Consumer Research Drives Real Estate Success in the GCC
In the fast-evolving real estate market of the GCC, where cities expand rapidly, and ambitious developments define luxury and modernity, developers face a unique challenge. Each project must…
September 26, 2024
UAE-Born Luxury Fashion: How Consumer Insights Shape High-End Style and Buying Behavior
Dubai and the wider UAE have firmly established themselves as global centers of luxury, particularly in the fashion industry. While international brands have long dominated the luxury landscape,…
September 16, 2024
How Market Research Drives Strategic Storytelling for Brand Success
In today’s market, where brands fiercely compete to capture consumer attention and loyalty, strategic storytelling has undeniably become a cornerstone of successful marketing. A brand message without…
September 9, 2024
Navigating Aspirations, Behaviors, and Insurance Needs of Expats in the UAE
In an ever-changing world, the UAE has become a prime destination for expatriates seeking better career opportunities, stability, and quality of life. At Sapience, our latest study uncovers…
July 26, 2024
Exploring the Latest Consumer Trends in the UAE Food Market
Introduction The UAE food market is evolving rapidly, driven by changing consumer preferences and innovative trends. As business owners, marketers, and professionals interested in market research, staying abreast…
June 26, 2024
How FOMO Shapes Consumer Behavior: The Influence of Social Media and Marketing Strategies
FOMO (Fear of Missing Out) is the apprehension that one is missing out on information, experiences, or decisions that could improve one's life.It…